A crash course in “side project marketing”.

How brands are cashing in big on this lesser-known strategy.

Cole Schafer
Nov 5 · 4 min read

Side project marketing is a ridiculously effective marketing strategy that some of the planet’s fastest-growing brands are utilizing to amplify word-of-mouth, garner large very devote followings, create trunk loads of content and drive absurd amounts of organic PR.

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Cole Schafer

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I help businesses grow with pretty words. Say hi at… www.honeycopy.com or on… www.instagram.com/cole_schafer

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