
…d to figure out how to give the new mark more character while also removing what was unnecessary.
The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have.
After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the g…
…oment in our day when our mood has peaked, or when we have some down time, to ask how our meal was. Being in tune with our emotions is not only pleasant, it encourages user activity, which feeds more data into our devices, creating an ever-evolving loop of efficiency: something that we might even refer to as a “relationship.”