The Birds and Bees of Branding
In his 2010 book, Connected, Nicholas Christakis discusses his 30 years of research into social networks. One startling discovery was that social networks have memory.
Think about that, social networks have memory. Think about how you shared a memory with someone. You created a character, you or others, (hero) doing something (taking action) to discover or learn something and arrive at a resolution, good or bad. You tell a story.
The very elements of ‘story’ are entrenched in networks of people, they flow and reverberate in the networks consciousness. Christakis also found they have an internal intelligence and often operate like a beehive or a flock of birds; collaboratively to achieve an objective necessary to survival.
Humans share ‘story’ this way as it is necessary to survival. Brands who tap into this will become part of the internal intelligence, part of the collective memory and remain resilient with the network.
