Austin EdgingtonAfter the Gold Rush…Where does Public Relations fit into the gold rush of our data-driven, customer experience marketing universe?May 25, 2017May 25, 2017
Austin EdgingtonWalk-Backs, Uber and Re-accommodating…Oh, My!Contrary to popular belief, public relations is alive and well. This is apparent to anyone watching cable news, as the lack disciplined and…Apr 11, 2017Apr 11, 2017
Austin EdgingtonDNA and Environment — A Brand StoryRecently a group of woodcutters working in India’s Katarniya Ghat forest range spotted a naked 12-year-old girl playing with a troop if…Apr 10, 2017Apr 10, 2017
Austin EdgingtonThe $64.00 Question and Why?One of the most valuable lessons I ever learned about brand storytelling, public relations, and content creation came from the theater.Apr 3, 2017Apr 3, 2017
Austin EdgingtonTrump’s Folly and the Art of BrandingBranding, like any art, requires discipline. It is best created with the consistency of thought, word, and deed. Without this discipline…Mar 14, 2017Mar 14, 2017
Austin EdgingtonIs Your Brandstory Increasing Sales?Story is an important element of all marketing but can be a strong driver of revenue growth when linked to a pricing strategy. In 2005…Feb 27, 2017Feb 27, 2017
Austin EdgingtonThe Birds and Bees of BrandingIn his 2010 book, Connected, Nicholas Christakis discusses his 30 years of research into social networks. One startling discovery was that…Feb 23, 2017Feb 23, 2017
Austin EdgingtonIs Your Brand Living Up to Its Purpose?Recently while leading a discussion with a group of writers about marcom writing I was asked what is a brand? While we can all easily…Feb 17, 2017Feb 17, 2017
Austin EdgingtonOnly 20% of TV Ads are Fully ViewedIf you view television like me, when a commercials interrupt the program I’m watching I grab my mobile device and start checking social…Feb 17, 2017Feb 17, 2017
Austin Edgington5 PR Strategies Start-ups Must LeverageOver the years the role of public relations as changed. No longer do we have to know each and every journalist, (there is 150,000…Feb 17, 2017Feb 17, 2017
