My Biggest Business Lesson — We can create a job from nothing

Everybody remembers graduating from college. It’s supposed to be one of those crowning moments of your life that represents a passage into adulthood. On the other side of that diploma is the rest of your life, and once you walk across that stage there will be a bunch of people who want to hire you and you’ll start your career and get on with buying a house and having a family and all that.

At least that was the playbook that was going through my head when I walked into the Frank Erwin Center in 2009 to collect my diploma. I honestly had no idea what I was doing, I just knew that I had spent the last 4 years of my life getting an undergraduate degree like I had been told to do, and now I was here to wear my cap and gown, collect my diploma, and then go have a nice middle class life.

Except, it was 2009, and the US economy was in a recession. It wasn’t a good time for writing majors to enter the job market. In fact, it probably was one of the worst times to have a writing degree and enter the job market.

I remember the president of my university step onto the podium to give his commencement address. The dude was well over six feet tall, and so wearing his adorned cap and gown, full of pomp and circumstance, we all expected an uplifting speech that would send all of us fresh grads out into the world.

Except he sighed. He wasn’t optimistic.

I don’t remember the exact words of his speech, but I remember the tenor of it. I could tell he felt bad. At the time, he seemed like he felt guilty that he had to send all of us out into a world that wouldn’t receive us well. I do remember him taking a deep breath and saying, “It’s not going to be easy out there for you all. I wish I had better news, but I don’t.”

At the time, he seemed resigned to the fate that awaited all of us, then in caps and gowns, but in a day or two exiting the university system and emerging into the “real world.”

That was me. I exited out into the real world and had no idea how to find a job. Nobody was recruiting me. Nobody seemed to want the guy who had a degree in writing and rhetoric.

I spent a good 90 days scouring Craigslist for work, sending off resumes and cover letters, trying to find someone who would hire me.

My dad started giving me a bit of static for not having a job already. He hadn’t paid for my education, I had, so I wasn’t that worried about it. I knew that there was something out there.

And then I stumbled upon the founder of a tech accelerator in Austin. He told me to show up at his office, so I did. I did a days worth of work, writing 3 blog posts for his site.

And then I showed up the next day.

And I kept showing up until he told me to write a job description and tell him how much he should pay me for the work I would do.

That job got me my start in the tech scene in Austin, Texas. I made basically no money, but I built a reputation, and I learned a massive amount about myself and what I wanted and what I was capable of.

And I learned how to create my own job from scratch.

Nobody had a job description out for what I ended up doing. I just showed up, found my niche, and kept working.

Sort of the same way nobody tells an entrepreneur that there is a particular business that needs starting. That entrepreneur just happens to be an upstart and doesn’t know well enough to walk away.

I guess I didn’t quite know how to give up and walk away. I kept showing up and ended up creating a job for myself.

Two years later, I ended up doing something similar for WP Engine. I pitched a few blog posts for the founder of the company as a test project. I basically said, “I’ll do two blog posts in a week. If they suck, I’ll go away. If they’re good, we can do more work together.”

From those two blog posts, I ended up creating another job that there was no job description for.

To date, this is one of the biggest lessons I’ve ever learned in business. You can create your own job from nothing. Jobs start from nothing in the first place. The reason that any of us can hop on LinkedIn or any job board and see a description for a job means that some person, somewhere, who isn’t any smarter than you or I, made a bulleted list of work that needed to be done, decided on a salary to pay the person doing that work, and then advertised that job.

If that person can make a list of work to be done and decide how much it’s worth, then you or I are just as capable of making our own list and pitching the work until someone pays us what we think we’re worth.

I learned that when we add value we create a job for ourselves and we earn our paycheck. And I know that if I can do it, you can do it too.

Hope this helps.

Austin W. Gunter

Originally published at on September 23, 2016.

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