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Why You Should Never Discount Your Freelancing Rates

Austin L. Church
Aug 31, 2018 · 2 min read

Respect for your work must start with you, and lowering your rates (because one client said, “That’s too much”) establishes a bad precedent.

If you come down on price, you’re immediately not playing the game by your rules. And do you think the client who drives a hard bargain will suddenly decide to play by your rules?

No. Clients who get a “good deal” often become the most difficult to manage.

You also don’t want word to get out that you gave one client a better deal than another. How would you feel if you paid $1000 more for the exact same website? You would probably feel cheated.

But with all the negativity aside, your pricing is your branding. People’s respect follows their money. And as strange as it may sound, clients truly believe that more expensive work is better.

According to my copywriting friend Dick Harrison who worked for several large, multinational advertising agencies, big brands are used to paying $500 an hour for copywriting.

If you undercharge, people will doubt your skill. If you charge a premium, people will think you’re good. And you probably are.

So if you’re going to change your rates at all, raise them.

Certainly don’t lower them for price shoppers.

But getting to raise those rates can take some doing. I can help with that.

If you want to know how to take your freelance business to new heights, then you should get my guide, “Get Better Freelance Clients.”

It’s got a 29-day action plan that will tell you exactly what to do, step by step.

I gathered up all of the strategies and tactics that helped me ramp up my freelance business and consistently earn $100,000+.

→ Then, I organized them all in roughly chronological order.

→ Then, I added clear instructions for each step.

→ Then, I added templates and other resources so that there’s zero guesswork.

When life is crazy — my wife and I have three kids, so yeah — you may realistically only be able to work on your business, not in your business, about 15 minutes per day.

You must make the most of that business development and marketing time!

So the key is focusing on what you can do (not on what you can’t) and finishing one small, specific action each day.

Today, that one specific action is getting Get Better Freelance Clients — 29-Day Action Plan.

Get the guide. →

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Austin L. Church

Written by

Husband & Father. Writer & Freelance Coach @ AustinLChurch.com. Brand Strategist @ Balernum.com. Love Jesus, Megan, Salem, Theo, Ellis & you. You’re ready. Go!

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