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When I first started at Ceterus back in 2016, I was going into a role that was brand new for both Ceterus and I, Sales Operations. They were looking for somebody to jump in, get their hands dirty, and develop the Sales Ops processes. On the flip-side, I was looking for a role where I could tinker, experiment, and fail until I came away with an effective method of conquering the role. It was a match made in heaven.

Prior to joining the team, Ceterus had two salesmen who were constantly running out of leads. Rather than spending most of their time sending off emails or hitting the phone, they were manually digging through LinkedIn for their own prospects, meaning the number of leads they were reaching on a daily basis was abysmal. …


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When I was 10, my best friend told me, “Bro, working out won’t even do anything until you hit puberty. It’s pointless.” I grew up allowing myself to live an unhealthy lifestyle. In my head, nothing health-wise mattered until my teen years, so I allowed myself to do nothing today.

We grow up believing that what’s great is still to come. Therefore, we allow ourselves to accomplish the bare minimum today, because nothing I do is going to matter until I graduate high school, or college, or find a better-paying job.

Our problem is that we have end goals. We don’t realize it, but we break life up into checkpoints. We convince ourselves to live between these artificial, self-imagined checkpoints. It’s easier that way, it’s safer that way. “I can’t think about starting a business right now, I’m still in college.” “I have this cool idea for an app, but I’m still in high school.” …


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The case for the vast majority of us will always be the same. You’re starting something new, and you’re petrified. You feel younger, less accomplished, and just worse than your newfound peers.

Everyone else in your position feels the same way. They might even see you as a threat. How do you combat this? Form a team, a squad, a mastermind group.

I started a program called Praxis this past September. …

About

Austin Zitting

Sales at Grayscale, Dev at Brick & Click Co, and Co-owner & CTO of Threadwhale.com, a drop-ship apparel company • https://austi.nz

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