The Story Behind Booking.com Success Story
Booking.com is a player in the hotel business that has placed itself high above its competition. This company has been able to succeed in an area that has many competitors due to various factors. If you need to contact Booking.com, you can see their phone number on websites like customernumbers.com.au
To begin with, this company set its prices at a lower rate as compared to other similar companies. This helped the business to acuire a large customer base. It made its services affordable while at the same time delivering high quality services. They were hence able to offer something that was unique to what other companies were offering.
This company was also able to conduct very good online marketing. They achieved this through setting various ads on Google search engines and hence it increased its customer base. By the time it engaged in active online marketing, there were very few competitors who understood the practice and this gave booking.com an advantage.
The company has also been able to achieve its high levels of success due to its unique pricing model. This is a model that was very different from the other models that were used by its competitors. This is because the model allowed customers to pay for the hotels when they arrived unlike in other instances where customers pay beforehand. With this, the customers found booking.com more efficient as it made the booking process very easy.
The company has also been able to maintain the founding managers of the company. These are the people who first started the company. Maintaining these people has ensured that there is a lot of growth in the company as they are people who want to see their vision grow. The founding managers have also ensured that the company will not stray from its initial goals.
The company has also been able to provide high quality services to its clients. This has enabled the company to not only attract new customers but to also retain the old ones. The quality of services that they offer is on each of their services and in every platform where their services can be accessed. They also offer 24/7 support services to their customers. This is to ensure that the questions that their customers have are answered on time.
Another factor that has contributed to booking.com success story is that is has been able to attract a large hotel database. They were able to attract a large customer base due to the favorable commissions and great services that they gave to hotels. With this, customers have found it more efficient because they have the luxury of choice. The large database has also made it possible for the company to increase their revenues and sales.
A major factor that contributed to the success story of booking.com is that they were able to convert to an agency model from the merchant model. With this model, the company was able to simplify its various operations and processes. The agency model also helped the business to gain an advantage over its competitors in similar business.