Must Have Features For Your E-commerce
The article is supposed to be useful for web store owners who are involved in running web shops. The aim of every business owner is to get business advanced. In this case, it’s necessary to define if your web shop is running successfully and convenient for your prospective customers which can turn into regular ones. So you’re suggested to explore the ecommerce world full of tips and tricks that help you promote your own business. Actually, there’re many ecommerce development companies that provide audit services. It includes frontend and backend audit. As for backend, it requires some technical knowledge and, probably, a regular man can’t perform it in a full measure. But what concerns the basic frontend points, every web store owner is be able to do that. Now you’re provided with some points you need to check. Then you’ll be able to compose a list of improvements or changes that should be applied on the site.
1. Ecommerce website design concerns such points as UX and UI, so you should test out your website to ensure all buttons and links work properly. Find a person who has never browsed your website and propose him to try it. Is it easy to navigate and comfortable for a customer to be on the site? What exactly catches customer’s eye? Is the way the information is placed convenient?
2. Mobile experience of your ecommerce site is assured to be one of the most significant points, as, according to the statistics, the number of mobile users is increasing and about 75% of users browse the website with mobile devices. It’s crucial to have a mobile version of your website, and test how it looks on the mobile. There are many services where you can test the view on various devices (for example http://mobiletest.me).

3. True elements play a major role, as for customers it’s necessary to feel confident. Check if you have such trust element as ssl certificate on all the pages (home, product) Additionally, if your company has some awards or certificates, don’t hesitate to place them on the homepage to get customers safe during the shopping.

4. Social media is used as an up-to-date method to spread the information. Any web store should be connected with all networks available in the region you’re focused on. So please make sure that your store is connected to such famous networks as Facebook, Twitter, Instagram, Google+ and others.

5. Implement Testimonials: it’s really useful to have trusted reviews and testimonials on your website. It makes visitors trust your store, and follow some recommendations from the other users.

6. Add Live Chat that is really useful tool for communication with your visitors, it will allow them to feel the contact with a dealer and get in touch all time while browsing the shop. And in case you already have the chat, please check if it’s working properly, and you can get the messages from the customer instantly.
