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5 Killer Email Strategies For Better Lifecycle Marketing
Marketing has always been about the “funnel.” The “funnel” is a model that conceptualizes how your product goes from the sea of millions of products into a customer’s hands.
The funnel is a series of stages in which a customer gets more and more familiar with a brand, until finally they commit and are loyal to that brand alone.
The funnel ends prematurely. It assumes that if a consumer buys your product, your marketing works, and they become loyal.
