SaaS Apps that F**k You

or Why U Can’t Get that House, that Job, those Tickets…

Author J. Cafesin
7 min readAug 10, 2023

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I’ve been house hunting on REDFIN for over 5 yrs with no luck. The homes I want are either too expensive, a flat-out ripoff, or an offer is accepted within 24 hrs of listing. We’ve bid on 5 houses, and we’ve been ‘outbid’ every time.

I’ve defaulted to using Redfin.com almost exclusively, as they released MLS (Multiple Listing Service [of homes for sale]) data within minutes of the broker’s listing. ZILLOW, REALTOR.com, and their like often show new MLS listings hours later.

I assumed that Redfin was helping me find a home. But what this SaaS (Software as a Service) offering is really doing is screwing most potential home buyers like you and me. Making MLS listings available the moment a property is listed for sale to everyone online, globally, does NOT ‘level the playing field.’ Democratizing MLS listings introduces 50+ interested buyers at every doorstep, jacking up housing prices with fierce competition for the same property.

Real estate brokers love this software! They now give you access to their paid MLS subscription (Matrix), knowing we all get it from Redfin anyway. Promoting “competitive bidding” makes them richer with every sale.

Book a trip on HOTELS.com or EXPEDIA lately? Ever? If you use travel apps you are spending more than you need to. Guaranteed! You’ll get a better hotel rate if you call the places you’d like to stay, and talk directly to their front desk…

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Author J. Cafesin

Jeri Cafesin is a creative director, a Stanford marketing educator, an essayist, and novelist of taut, edgy, modern fiction.