Research Promotion: How can Authors Promote their Published Research?

If you have finally published your research paper in a reputed journal, then you are more than half-way on the publishing cycle. With thousands of research papers published every day, getting the appreciation you deserve can be a challenge for you. Using social media, you can promote your article online and connect with fellow researchers in your community.

Ways to Make Your Paper Accessible to the Audience

Keyword Insertion:

With the right use of keywords in the title, introduction, and abstract, you can make your paper searchable. Keyword search helps readers to discover your article online using a word or phrase that you have used to frame a sentence.

Personal Account:

Create your ID on any of the social media platforms you prefer. It will help you connect with the readers and persuade them to read your article.

Podcast:

Communicate with your audience in real time by doing a podcast or go live. Talk about your experiences, challenges, and opportunities as a researcher.

ORCID (Open Researcher and Contributor ID) Account:

Register on ORCID and get a unique digital identification number to increase your online visibility. The ID will help you submit manuscripts and grant application.

Thesis Statement:

Write a convincing thesis statement to grab the attention of the media and research organizations. You can also attend academic conferences to talk about your paper and receive more citations.

Online Groups and Forums:

Use social media platforms to engage in meaningful conversations. This can help you get constructive criticism and feedback on your paper.

Altmetrics:

Create a content strategy and post daily updates on sites such as Facebook, Twitter, and LinkedIn. Altmetrics will help you assess the reach and engagement of your article.

Networking:

Join groups, take part in the ongoing discussions, comment on other people’s posts, and share their work to create a network. You can also share the links of your work and ask your connections to share your work on their respective profiles.

How to Make Your Manuscript Publication Ready?

For propagating your research, you need to choose the right journal that is not only relevant to your work but also has a high reach and readership rate.

1. Ask your colleagues for some advice
2. Check the journal scope
3. Review the editorial board
4. Check the impact factor
5. Take scientific editing services
6. Find the journal’s acceptance rate
7. Include keywords in your paper’s title and abstract
8. Create an ORCID ID

How to Promote Your Research Output?

Make your research discoverable by presenting it at conferences, preparing a case study, and sharing related articles. Use social media to share your research’s results and findings.

1. Upload your paper in research repositories.
2. Set up a blogging website and interact with your target audience.
3. Get your paper listed on ResearchGate, Acedemia.edu, and Mendeley.
4. Attend academic conferences to talk about your paper.
5. Create videos and podcasts.
6. Draft a press release.
7. Collaborate with other researchers on Research Gate and Academia. EDU.
8. Take substantive editing services to ensure that the content shared by you on social media is free of errors.

How to Monitor the Results of Your Article?

To check the impact of your promotional strategy, you need to monitor the results. Is there an increase in the total citation count? Is the audience sharing your content? How many views are there on the posts?

1. Track citations in Scopus and Google Scholar.
2. Check total downloads, views, and shares.
3. Assess the statistics on social media sites.
4. Measure the website traffic with the help of Google Analytics.

How to Use Social Media Effectively?

Once you have set up your account, you need to create a content strategy and for that, you need to understand your target audience. Whether you share an article or just a summary, you should know how to present it to your audience.

Consider the following factors before sharing the content online:

Target Audience:

Think of the ways by which you can engage your audience. If you want people to read your paper, then tell them what it is about, share stories of how you came up with the idea, and how significant your research is.

Choose a Medium:

Analyze which online channel would be better for audience engagement. If you are struggling to run multiple accounts on different platforms, you can simply pick the one where you have more connections.

Strategize:

Create a strategy to define how often you post and what type of content you want to share with your audience. Do you want to share news related to your field of study or post an abstract? A strong social media presence will help you share your research within your network.

Keywords:

Use relevant keywords and hashtags to increase the online visibility of your posts. You can perform a keyword search using Google Analytics. While creating a post or video, ensure that you insert hashtags so that people can find your post easily.

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