An Interview With Rachel Kline — Video Shorts — Video is Queen! People enjoy short and concise content. Many would rather watch than read which makes video shorts ideal. The best part about it all is that you can create these videos directly on the social media platforms for free! Maintaining and growing a successful eCommerce…

Strive to work together and in harmony but don’t be a doormat. Teamwork is a general term that has been around as long as corporate America has. This is because it’s a principal tenant required for success in the workplace for teams but also individuals. We all need support at…

An Interview With Rachel Kline — A deep understanding of the user. Identify how to test early and before you use too many resources. Build a rigorous testing framework. A Plan to Share Your Product. A realistic timeline with a financial plan. Currently, only about 1 in 4 employees in the tech industry is a woman…

An Interview With Rachel Kline — Have an open door policy. Cultivate a culture where employees feel heard — not only by the company, but by their CMO, personally. Amazing ideas can come from anywhere and the company’s optimal performance will be a result of an engaged team. …

An Interview With Rachel Kline — When interviewing, require specificity in answers. Drill down (while remaining compliant) for specifics especially when discussing results, achievements, and reasons for taking on new opportunities, or reasons for not taking on new opportunities. Companies are always on the lookout for exceptional talent in today’s work environment. In addition, the perks…

An Interview With Rachel Kline — Be very involved with your marketing and finance departments. Collaboration leads to ensuring the best ROI based on sound decisions across multiple departments. A CRO’s role is essential for a company’s growth, taking on the responsibility for all aspects of driving revenue to the company. What makes someone an effective…

Prioritize education and awareness-building: Not to sound repetitive, but one of the biggest barriers to entry for many users is a lack of understanding and education around cryptocurrency and blockchain technology. We need to create more accessible and user-friendly educational resources that focus more on the use cases and the…

Teamwork makes the dream work — I’ve learned the hard way that scaling a start-up is no easy feat and certainly not a one man job. I am much better now at delegation and getting a good team around me to support my efforts. The telephone totally revolutionized the way…

Ensure regulators understand the technology and the difference between Blockchain, DeFi, Web3, and outright fraud. Because there is such an abundance of projects in the space, regulators and politicians are sometimes overwhelmed by it all. This can lead to calls to outright ban an entire technology or industry sector. Furthermore…