Published in Authority Magazine·1 day agoPatrick Maley of Powerfleet On Five Things You Need To Be A Highly Effective CROAn Interview With Rachel Kline — A detailed understanding of how the revenue process works — from branding, to lead generation to sales execution. A good CRO knows how it all ties together. This knowledge is pivotal to creating an effective strategy and team to generate high growth. A CRO’s role is essential for a company’s…Business9 min readBusiness9 min read
Published in Authority Magazine·1 day agoVicky Pasch of Dapper Boi On How To Use Social Media To Grow Your Ecommerce BusinessAn Interview With Rachel Kline — …For our brand, we actually have four different, unique audience segments. Each audience has a different identity and reason for shopping with us. It is important to be able to speak to each group so that they can relate, and feel seen. When it comes to social media paid ads…Business19 min readBusiness19 min read
Published in Authority Magazine·1 day agoJosh Ades of DwellWell On The Top 5 New Marketing Trends Leaders Need To KnowAn Interview With Rachel Kline — Marketing is back, targeting is out — That’s right! It feels like marketing has been all about targeting, especially with digital, over the past decade. Advertising companies like Meta and TikTok can do excellent targeting for you if you optimize your campaigns with conversions as a goal. If you’re smart…Business15 min readBusiness15 min read
Published in Authority Magazine·1 day agoIryna Manukovska of JEVERA Software Solutions: 5 Things You Need To Create A Highly Successful Career As A CMOAn Interview With Rachel Kline — Team management. At the end of the day, CMO is in charge of something and should provide a business result. So managing a team in a sustainable way to achieve the goal is important. …Business7 min readBusiness7 min read
Published in Authority Magazine·1 day agoTanya Churchill of Storage Of America: Here Are My Top 5 Tried + True Marketing StrategiesAn Interview With Rachel Kline — Social Media Marketing is another factor that is not going away. Younger generations are constantly on social media and want to be able to like and share businesses with their friends. No matter what industry of business you are in, you should post relevant content on your social media pages…Business10 min readBusiness10 min read
Published in Authority Magazine·4 days agoThe Future of Communication Technology: Robert Schena of Rajant Corporation On How Their Technological Innovation Will Shake Up How We Connect and Communicate With Each OtherThe value of persistence cannot be understated. Intelligence and money are two components of businesses, but the ability to persevere and never give up is invaluable. …Tech13 min readTech13 min read
Published in Authority Magazine·4 days agoAyo Osunjuyigbe of Exxbet On The Future of Gaming“Creating a successful game is all about knowing your audience, keeping it engaging and rewarding, emphasizing user experience, staying innovative, and most importantly, learning from your mistakes. As a part of our series about what’s around the corner for the gaming industry, I had the pleasure of interviewing Ayo Osunjuyigbe. …Tech7 min readTech7 min read
Published in Authority Magazine·4 days agoMark Soares of Blokhaus On The Future of GamingAcknowledge/address player feedback: Listening to player feedback is incredibly important. When players feel unheard by the developers of a game, it’s incredibly disheartening as players may feel like they aren’t cared about and only seen as dollar signs. …Tech10 min readTech10 min read
Published in Authority Magazine·5 days agoNatasha Maddock of Events Made Simple On How To Identify and Engage The Best Talent For Your OrganizationAn Interview With Rachel Kline — Personality Assessments: Personality assessments can provide valuable insight into a candidate’s personality traits, work style, and behavioral tendencies. Using a personality assessment can help you to identify candidates who possess characteristics and traits that are well suited for the job role. …Business13 min readBusiness13 min read
Published in Authority Magazine·5 days agoTonya Cross of Accented Glory On How To Use Social Media To Grow Your Ecommerce BusinessAn Interview With Rachel Kline — Video Shorts — Video is Queen! People enjoy short and concise content. Many would rather watch than read which makes video shorts ideal. The best part about it all is that you can create these videos directly on the social media platforms for free! Maintaining and growing a successful eCommerce…Business7 min readBusiness7 min read
