authenticity is what is called for in creatives rather than focusing on selling and nothing but
Write What Sells
Mateja Klaric
27111

If I can’t be authentic, why bother. Or as Ricky Nelson sang in “Garden Party,” “then I’d rather drive a truck.”

“Be original but follow the formula of what works.” How do I do that? “Go to writers conferences.” Big waste of time and money. Most writing advice is the blind leading the blind and citing the latest fashions.

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