Are Phone Verified Auto Leads Better Than Regular Sales Opportunity Leads?
Phone verified auto leads help in determining whether contact number, addresses and other user details is correct. In short, these lead verification systems help in creating a more contactable consumer with the maximum number of quality leads
It’s impossible to answer this question in one simple line. The market researchers and the lead specialists who have been working on various sales opportunities opine, phone verified auto leads are the best ones to rely on for their maximum close rate ratio.
As a matter of fact; it’s been said many times and it’s also worth mentioning once again that improving the lead quality stands as the main challenge for the marketers. Increasing number of fraud and bad practices and also the proliferation of complex interconnections have led in a steady decrease in lead quality. This is also when the dominos also start to tumble. The logic is also pretty simple here — when the lead quality decreases, the lead pricing also goes down. As the lead pricing goes down it leaves a direct impact on the marketing spending and as a result it also goes down; as the marketing spending goes down the marketing quality deteriorates and the viscous cycle goes on and on. Sad but true; this has resulted into a situation where hardly anybody is happy with the quality of the lead or with the lead pricing and everybody is suspicious of each other.
That’s exactly why it’s now more important than ever to invest in a fool proof lead verification method in order to counteract the downward spiral.
It’s also important to mention here; lead quality can only be improved if marketers are willing to invest in time, energy and most importantly the money to increase the lead pricing and the trust among players in the auto lead generation industry. Fortunately; this is not as hard as it may seem and just a few minor improvements may show immense results.
So; where to start with? A well-structured and well placed lead generation form is the best method to verify leads. There are in fact a number of companies offering external verification systems and technological resources to help in creating the lead scoring systems that are aimed at confirming whether the info provided by the consumer is correct.
Reputable auto lead provider takes the extra care to bounce information off large databases to check whether or not the data is consistent with other records. This helps in determining whether contact number, addresses and other user details is correct. In short, these lead verification systems help in creating a more contactable consumer with the maximum number of quality leads
Let’s take an example to understand things better — let’s say; a prospective car shopper has replied to some sort of advertisement. What happens is that prospects enter some basic details in a survey form or questionnaire. The details may include data like names, phone numbers, monthly income, the kind of car a buyer is interested in purchasing and things like that. Once these details are furnished, a lead specialist calls potential buyers and verifies whether they are interested in investing in a vehicle — new or used.
Now let us get to the question we started with — Are phone verified auto leads better than regular sales opportunity leads? The answer is a big and resounding Yes.
The fact is undeniable — good lead verification practices will increase trust in auto lead gen and therefore result in higher conversions.
