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However, as practitioners we can no longer hold on to this as our exclusive purview. The quest to gather insights from customers has rightfully become everyone’s ongoing responsibility. Our product teams’ hunger for customer data and insights is increasing. Armed with whatever insight…

The big research question is what you want to know, not what you ask in an interview. In fact, asking your research question directly is often the worst way to learn anything. People often don’t know or are unwilling to admit to their true behaviors, but everyone is really good at making up answers.

…tors carry our their intention and be ready to make changes to their vision to accommodate reality. There’s no minimal viable product in architecture because bad architecture kills people. Bad UX is now just as deadly. And yeah, even Howard fucking Roarke had to be licensed.