Traditional Marketing Won’t Work in a Heart-Centered Business
Traditional marketing focuses heavily on what marketers refer to as “pain points” in copy. Pain points are descriptors of the pain your reader is feeling right now that leads them to consider working with you to alleviate that pain. It’s really easy to sell products by focusing on the pain because it’s what people tend to focus on a lot.
Traditional marketing recognizes this and lays it on thick. It starts out in by painting a clear picture of what the ideal client is feeling right now. The copy hits readers from all angles, using all senses, with the goal of making that person feel the pain in that moment. This puts people into a fight or flight mode, and, if that person is actively seeking a way to alleviate the pain, they’re in fight mode already. They’re more likely to buy your product if they see you can prove you know what they’re going through AND have the solution to alleviate the pain.
It’s important to recognize that talking about pain points are important in building the know, like, trust factor that converts leads into sales. However, traditional marketing content that’s loaded with pain points and spends over half of the copy transporting the reader into these painful situations, making them feel horrible for longer than needed, is NOT going to work well in a spiritual, heart-centered business that focuses making people feel better.
I go into more detail on why you shouldn’t use traditional marketing tactics to sell in a conscious business in my article, 3 Reasons Pain Point Bashing Doesn’t Work in Spiritual Marketing.
It’s a thin line to walk on, but you can sell more easily by using pain points in your marketing copy without dwelling in traditional marketing tactics that leave your readers feeling worse about themselves. If you’re unsure how to do this or don’t want to risk turning potential clients away, consider hiring a spiritual copywriter who is familiar with walking this line.
It’s possible to write to sell without the icky feelings.
I do it every day as an intuitive copywriter for my clients. If you’re interested in hearing more about how I can help you, please contact me, and let’s have a chat!
Originally published at www.autumndarbrow.com.