Healthily — An AI chatbot for women health issues in India
UX Case study

Health refers to the proper functioning of the body and mind, as well as, the capacity to participate in social activities performing roles expected by society.
Health is an important factor that contributes to human well being and economic growth. On the other hand, presently women in India experience a multitude of health problems which ultimately affect the aggregate of economic output and contribute to the barrier of economic gain.
Problem statement
Women's health issues are common but considered as taboo in Indian society. Although this is gradually changing in metro cities the women in rural areas and nonmetro cities are still struggling to get over this.
The health of Indian women is intrinsically linked to their status in society. Research on women’s status has found that the contributions Indian women make to families are often overlooked, and instead, they are viewed as economic burdens. Further, Indian women have low levels of both education and formal labor force participation. They typically have little autonomy, living under the control of first their fathers, then their husbands, and finally their sons. All of these factors exert a negative impact on the health status of Indian women.
Hypothesis
- All women know how to operate a smartphone.
- Women should know how to read and write their first language.
- Access to the internet.
Research

Market Analysis
Several organizations are working alongside the government and NGOs to help relieve the burden on the public health system using mobile technology. India has over 900 million mobile phone users and this fact can be leveraged to employ better practices in even the remote areas. Leading global organizations of the healthcare industry are using mobile technology to enhance the quality of care and bridge the gap in healthcare services.
Companies like Jio and Xiaomi made the internet accessible to every individual in India irrespective of their class of living. These days even the internet is considered a basic necessity. So every individual is having their own personal assistant in terms of a mobile or an internet connection and they can communicate or research about anything under the sun sitting anywhere.
Analysis of chatbots
Chatbots are an accelerating component of our everyday life and redefine how we interact with the web.
“Websites first appeared, and there were apps. There are bots now.”
A chatbot is an AI-Based chat interface that automatically manages a conversation with humans via text or voice interactions, a user can ask a chatbot a question or make command/order, and the chatbot answers or executes the requested action.
Most known use cases are:
· Inquiries and A & Q: answering customer questions without mobilizing human resources
· Shopping & Ordering: understanding and performing customers orders (e.g. booking travel, ordering food)
· Personal (digital) assistant: help and assist people in their daily life (proactive suggestions, Set alarms, timers, and reminders, find answers for questions, search and book flight and hotels, …)
The advantage of Chatbots:
· Available 24/24 and 7/7
· Scalable with lower costs
· Improved personalization
· Ideal for a repetitive and transactional use case with a testable result (money transfer, appointment or orders)
Chatbots types:
· Rules-Based: Chatbot tries to map user input to a set of pre-defined intents, designed for a limited scope and specific context, with hand-crafted rules (if … then …), if specific command are not given, the chatbot provide a generic answer. This type of chatbot is rigid, but it won’t make grammatical mistakes.
· AI-based: AI Chatbot can understand human questions formulated in a natural language and answer to them like a real person. It does so, by using Natural Language Processing/Understanding (NLP/NLU) a subfield of artificial intelligence concerned with the interactions between computers and human (natural) languages, that use machine learning algorithms like (SVM) or deep learning algorithms like Seq2Seq. This type of Chatbot adapts better to surprising demands and questions, but it is harder to perfect. When the communication with bots is via voice, additional layers are used like speech-to-text and Text to speech capabilities.
According to the Global Market Insights report 2018, Rule-based Chatbots market share in 2017 was 85%, but they predict that AI-based Chatbot will quickly catch up to reach 53% in 2024.
Competitive Analysis
With a fast-growing middle class and increased usage of the Internet and mobile broadband, there is a high demand for quality and affordable healthcare in India. The healthcare market in India is poised to grow from $100 billion in 2016 to $280 billion in 2020, creating huge opportunities for healthcare and health tech companies and startups. While most health tech startups in India are still in their nascent stage, there are larger trends emerging in preventive healthcare, analytics, pathology, emergency services, among other things.
The below-listed applications are the leaders in health care applications in India
1. 1mg
1mg is the number 1 health app out there. It’s a complete app that covers all of your medical needs. You can search for your medicines to find the lowest seller and order them online with this they also provide all the information about the drug.
You can book your doctor's appointment or even consult a doctor or medical professional online. Book health checkups and lab tests from reputed quality certified labs and get tested from the comfort of your home. Also, you can get personal and useful health tips written by expert doctors.
Main Features:
1. Fresh new color scheme.
2. Buy medicines online.
3. View medicine information.
2. Medlife
Medlife is your fast-paced award-winning healthcare app with over 500,000+ satisfied customers. Its a one-stop app for all your medical needs. With OTC products, consultation with doctors and health checkup tests without leaving the comfort of your house.
Medlife adheres to all applicable laws and regulations and is fully compliant with the applicable statutory requirement.
Main Features:
1. Genuine products.
2. Quality healthcare with the best discount.
3. Doorstop delivery.
3. Practo
Practo the house of health connects you with everything you need to take care of yourself and your loved ones. You can find the best doctors, book instant appointments, chat with them online, order medicines, book tests and get personalized health tips. You can even store your medical records digitally for future use. One can order medicines online with this app and get them delivered to you, across 50+ cities in India. You can even learn thousands of new ways to be healthier with articles provided by this app. If you have any doubt you can clear them by having a quick search on the Q and A forum.
Main Features:
1. Revamped doctor listings.
2. Slicker and better layout.
3. Everything you need in order to be healthier and happier.
All these applications are only available in metro cities and right now it is not having the capability to address the issues that women in a rural or nonmetro city face.
Personas
From our research, we constructed personas and explored their motivations, how they would use a lifestyle application, and their user journey.

Solution
Aiming to provide a distraction-free environment, by not overwhelming its interface with excessive tools. The app should put people at cognitive ease, so it can be trusted with personal information. Easy to use location-based reminders.
“Cognitive ease is the measure of how easy it is for our brains to process information, it is also associated with how we feel about something and whether we are motivated to invest our time and effort in it.”
We explored some ideas for the scenarios, subsequently using a feature prioritization matrix to define what should be included in the MVP. This showed there were unwanted features that were very time consuming and costly.
We also decided to make on-boarding as seamless as possible as it helps the user gain a positive experience and tells them the app’s usefulness and value in the process.
So the solution to this problem can be an AI-based chatbot mobile application where women in a rural or a nonmetro city can chat with it and diagnose her disease, know more details about her condition and book an appointment or consult a doctor if required.
Goals
- Easy
- Intelligent
- Fast
- Accurate
- Secure
- Trustworthy
User journey map

User story
Geetha was unable to make it to the work today due to the unbearable pain during her periods. Since periods has a taboo nature in her village, she was not able to consult a doctor and find a solution for this. So she decided to install “Healthily”.
So she downloads the application from the Google play. After the installation, she was asked to choose a language and her DOB(Required) and name(not required). During this process, she also got to know more about the features of the application and how the application works. After the sign up she is directed to a page where she can interact with the chatbot by writing to it or using voice commands in the language that she selected. This page also has suggested replies/questions which can actually help the user to interact with the bot in an easier way. So Geetha signed up and used her voice to tell her condition. The chatbot suggested some diseases with similar symptoms and by seeing different STDs on the list, she decided to chat with an available doctor.
User flow

Wireframes
Paper sketches

Digital wireframes




In the end
Of course, this is sort of the Minimum Viable Product, and I put my best effort to focus on the core experience and the mental model of the app. This still needs structured user testing and refinement and adding secondary features and flow.
Scalability
We can add other important features or modules to the application after the development.
Which includes:
Humanising the chatbot experience by the
- Creation of a character
- Make use of emoticons
- Adding a colloquial language
- Contextual understanding
- Adding a mechanism to give emotional responses

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