Goshuin Japan — An Unconventional Travel Destination in Japan!

AVALANCHE LTD & THE COMPANY
3 min readMar 11, 2024

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Preserve the cultural heritage of Buddhism around Japan through the digitization of Goshuin stamps via NFT!

Inside of Ryuganji Temple (龍岸寺)

Avalanche Ltd & the Company (株式会社アバランチ) collaborated with Kyoto Ryuganji Temple (龍岸寺), a temple known for its head-turning Drone Buddha Performance, and created Goshuin Japan to create a unique way to introduce lesser-known temples around Japan through web3.

We’ve all been or want to go to bigger temples around Japan, such as Kinka-kuji or Kyomizu-dera, and many more. It’s a quintessential Japanese travel experience. What if we introduce and open up people’s itineraries for their next Japan trip through a community?

Left: Goshuin Japan Logo — Right: Goshuin Japan x Ryuganji Temple NFT Design (view video)

“As times have changed, shrines and temples have gradually become more distant from the lives of modern Japanese people.”

The chief priest of Ryuganji Temple, Ikeguchi-san, enlightened the project by sharing the current state of the temples around Japan. Shrines and temples have been deeply rooted in Japanese life since ancient times, and in the past, they had a closer relationship with people’s lives. People rely on prayer for emotional support. The techniques essential to creating beautiful temple architecture, such as wood carving, lacquer painting, and gold leaf stamping, are the embodiment of prayer and gratitude from the community.

This project aims to let people not only in Japan but all over the world see the appeal of smaller shrines and temples and to develop and preserve Japanese cultural identity online for the future generation.

Project Goals

“Ryuganji Temple is the start, but we aim to approach other smaller temples around Japan that share the same value with the project.”

The idea of web3 and NFT came in because of the Collection concept.

💡 Goshuin is a stamp with handwritten calligraphy by the temple’s monk as proof of your visitation.

Collecting Goshuin stamps used to be a pilgrimage in Buddhism. Now, it’s evolved into a hobby just like collecting a train stamp or museum stamp, that itself is a community. By approaching other temples and shirnes, we can create a stamp rally with more meaningful story behind it.

Each Goshuin stamp will have a brush calligraphy that overlays the stamp, usually with the temple’s unique words or phrases and the date written by the monk, therefore, every Goshuin you receive will have unique characteristics. It is also a form of POAP (proof of attendance protocol) in web3, hence merging both traditional and modern technology.

NFT Information

Goshuin Japan NFT is ready for minting/purchase for 0.01 ETH through Ethereum or credit card.

Join Goshuin Japan NFT and you will receive the following exclusive utility:

Main Utility:

  • Receive Exclusive Physical Goshuin Stamp (In Progress)
  • Attend Exclusive Events (In Progress)
  • Receive Heritage Visitation Certificate POAP (In Progress)

Discord Utility: (last updated: 2024, Mar 11)

  • Exclusive Behind-the-Scene Content
  • Online-only Live Events (In Progress)
  • Exclusive travel Contents

Follow the progress, Mint the Project, and Join the Discord!

Official X account
Official website
Official Discord Community (open @ 15 March)

Want more information & press kit?
Contact here: goshuinjapan@avalanche.co.jp

About Ryuganji Temple:
Known for its unorthodox events such as Drone Buddha performance for the past, Buddhist pop unit, and Pure Land Buddhist Maid cafe, Ryuganji Temple is cherished by the local community as a Jodo Buddhist Temple in Kyoto.
Ryuganji Temple Website

About Avalanche Ltd & the company:
Avalanche LTD & the company, is an advertising production company created in 1998 in Osaka, Japan.
Avalanche Ltd & the Company Website

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AVALANCHE LTD & THE COMPANY
AVALANCHE LTD & THE COMPANY

Written by AVALANCHE LTD & THE COMPANY

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だれかの「うれしい」をデザインする。 Creative Agency in Osaka・Brand Strategist ・ Graphic Design ・Web3 Consultant https://www.avalanche.co.jp/

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