Avanika MoteinBootcampFrom print powerhouse to branded brilliance: What makes a story great?Designing the messaging, storyboarding and aesthetics for a 100-year old media house’s advertiser showreel — a visual story about…4 min read·3 days ago----
Avanika MoteTwo Lessons on Gorgeous WritingExcerpt from Ursula K. Le Guin’s book Steering the Craft — First Century Guide to Sailing the Sea of Story2 min read·Nov 21, 2023--1--1
Avanika MoteinBootcampFrom podiums to pixelsCrafting the first-ever online space for HT Media’s Events3 min read·Nov 17, 2023----
Avanika MoteFrom Podiums to PixelsCrafting the first-ever online space for HT Media’s Events3 min read·Nov 16, 2023----
Avanika MoteinBootcamp7 Thoughts on Threads — The New Kid On The Social BlockMy first thoughts on the new social networking app Threads and how I plan to use it as a creator4 min read·Aug 29, 2023----
Avanika MoteThe ‘first-bite’ rule in writingDelish or not? It’s the first bite that tells all.2 min read·Aug 23, 2023----
Avanika MoteinBootcamp7 Gold Things About Design I’ve Learnt From Airbnb’s Brian CheskyA summary of the talk with Airbnb’s CEO, Brian Chesky, at the recently held Config 2023 organised by Figma, the UX product company2 min read·Jul 5, 2023--1--1
Avanika Mote5 Style Guides For Utmost Copy HygieneThe secret to world-class content hygiene, with links to the downloadable style guides3 min read·Jun 30, 2023----
Avanika MoteSienfeld it. Will Ferrell it. Put it all up4 Weirdest Copywriting Techniques Inspired by Comedy from Eric Kallman2 min read·Jun 28, 2023----
Avanika Mote5 Techniques To Craft Compelling HeadlinesFrom my 11+ years of experience in writing for multiple channels, I give out 5 easy techniques to craft headlines that get attention.2 min read·Jun 25, 2023--2--2