Avanika MoteinBootcampFrom print powerhouse to branded brilliance: What makes a story great?Designing the messaging, storyboarding and aesthetics for a 100-year old media house’s advertiser showreel — a visual story about…Apr 27Apr 27
Avanika MoteTwo Lessons on Gorgeous WritingExcerpt from Ursula K. Le Guin’s book Steering the Craft — First Century Guide to Sailing the Sea of StoryNov 21, 20231Nov 21, 20231
Avanika MoteinBootcampFrom podiums to pixelsCrafting the first-ever online space for HT Media’s EventsNov 17, 2023Nov 17, 2023
Avanika MoteFrom Podiums to PixelsCrafting the first-ever online space for HT Media’s EventsNov 16, 2023Nov 16, 2023
Avanika MoteinBootcamp7 Thoughts on Threads — The New Kid On The Social BlockMy first thoughts on the new social networking app Threads and how I plan to use it as a creatorAug 29, 2023Aug 29, 2023
Avanika MoteThe ‘first-bite’ rule in writingDelish or not? It’s the first bite that tells all.Aug 23, 2023Aug 23, 2023
Avanika MoteinBootcamp7 Gold Things About Design I’ve Learnt From Airbnb’s Brian CheskyA summary of the talk with Airbnb’s CEO, Brian Chesky, at the recently held Config 2023 organised by Figma, the UX product companyJul 5, 20231Jul 5, 20231
Avanika Mote5 Style Guides For Utmost Copy HygieneThe secret to world-class content hygiene, with links to the downloadable style guidesJun 30, 2023Jun 30, 2023
Avanika MoteSienfeld it. Will Ferrell it. Put it all up4 Weirdest Copywriting Techniques Inspired by Comedy from Eric KallmanJun 28, 2023Jun 28, 2023
Avanika Mote5 Techniques To Craft Compelling HeadlinesFrom my 11+ years of experience in writing for multiple channels, I give out 5 easy techniques to craft headlines that get attention.Jun 25, 20232Jun 25, 20232