The guest of the sixteenth episode is Marcin Beme, founder and creator of Audioteka; a man who taught Poles to listen to audio through mobile. Audio is the second largest medium after the video. We discuss the biggest challenges of the industry, comfort as a superior value and gaining time thanks to sound formats. We talk about Netflix-inspired audio series and the uniqueness of sound super productions. Are we moving towards total audio? Do podcasts become sexy again these days? How sound files are protected and how is the market demand for audio products evolving?
Our guest in this episode is Andrzej Matuszyński, president of the board of Eurozet, one of the leading media groups in Poland. We raise the issues of fake news, the reliability of journalists and the trust that listeners put in the radio. We discuss the digital transformation as well as the second youth of podcasts. We wonder how radio will rank itself on the audio market — one of the largest media markets these days. How is a hit born today? Is there a place for young, fresh blood among experienced professionals in the radio industry?
The guest of this episode is Maciej Herman, CEO of Lotte Wedel, the strongest Polish brand. We talk about recognition, 170-year tradition and values. We raise the issues of a broad consumer group, responding to their needs, trends and, hence, innovative chocolate products. We discuss marketing strategies, social media and presence in foreign markets. How did Wedel manage to remain a Polish brand while being in the hands of a foreign owner? Is there any childlike, primal joy still alive in each of us?
The guest of the 13th episode is Martyna Zastawna, Pani od Butów, founder of the WoshWosh company — an innovative business that draws, among other things, from traditional crafts. We wonder how important it is to care for shoes and whether they really are an important element of a person’s image. We discuss the culture of Zero Waste, Fast and Slow Fashion as well as CSR. We talk about the responsibility for our own businesses; helping others; the action “Przynieś buty dla Samotnych Mam” and slowly we set the holiday mood.
This episode our guest is Katarzyna Kamińska, Vice President of Hill + Knowlton Strategies, one of the biggest Public Relations agencies, globally and in Poland. We talk about the culture of innovation and wonder what the innovative PR operations mean. We discuss the intentionality of speech and action and trends in communication. Is the Polish industry ready for bold and non-standard solutions?
In the eleventh episode, we talk about building user engagement, behaviourism and big data. We are thinking about issues of content quality, diversity and the possibility of choosing between them. What is the main key to the door to subscription success? Who is responsible for the private data of users on the internet? Where does the great success of artificial intelligence and algorithms, on which they are based, came from? We are looking for answers to these and other questions together with Jarosław Góra, co-founder of the Deep.BI platform, which uses artificial intelligence to maximises the effectiveness of publishers.
This time in our podcast #Agencja we talk with Klaudia Tolman and Maciej Budkowski. Who is Rysicielka? What is worth remembering when creating whiteboard visualisations at work? Can one be taken seriously in the industry while creating “doodles”? Together with our guests, we wonder if everything can be drawn and whether you can cheat with a picture. We discuss the need for drawing, the curse of knowledge and the necessary skills, such as listening and asking the right questions.
In the ninth episode, we talk about the development of Blinkee.city in Poland and abroad. What is the difference between individual scooter-sharing markets? What challenges did the founders have to face and what was their key to success? And what role did FundedByMe Poland played in the development of the startup? All this and more in our conversation with Paweł Maliszewski and Maciej Gajewski.
In the eighth episode, we talk about virtual reality, its popularity in Poland and abroad, and about what role VR will play in the future. Technology is becoming cheaper and more available. Will we soon be able to find VR in every home? Will we be able to create our virtual reality and our avatars? How will dating in the virtual world look like? About all of this, we talk with our guest Sławomir Matul, the founder of VR Factory — a company specialising in creating business and educational applications and games that use virtual technologies and augmented reality.