UX Case Study : Jago Last Wish
Disclaimer : This project is part of the Skilvul Kampus Merdeka UI/UX Design Batch 3–2022
Background
Jago is a digital financial service that focuses on the daily life of its users with the largest ecosystem network in Indonesia. Currently, the champions want to grow their business by creating and introducing a new feature related to life insurance.Currently, there are many products that provide life insurance, complete with details and prices. However, Jagos wants to make this life insurance product different from the others by supporting users’ lifestyles and also helping them achieve their life goals, not just selling financial products.What’s more, the expert also wants to create a digital will feature, where the contents can be whatever the user wants to do and the implementation funding is guaranteed by existing insurance.Therefore, we aim to provide solutions in the form of prototype mobile application services that aim to help users make plans that anticipate unexpected events in the future.
Objective
- Completing a learning process in skilvul by practicing a design thinking in final project
- Presenting the new feature of bank jago that is Jago Last Wish
Role in Team
As a UI UX designer who collaborates with 3 team members such as Imamfauzul, Muhammad Rizkyanto, and Della Agustin. In this team there are several jobs and responsibilities that I do , such as:
- Doing a empathize process by do In Depth Interview method for know user requirements
- Doing a define and ideate process
- Making a user flow, wireframe, UI Design, and prototype
- Making a stimulus user research
- Doing a user research
- Making a Deck Presentation
Design Process
In this case, we choose to use Design Thinking as our approach to the design process, because the mechanism in each stage of Design Thinking is designed to maximize the potential of everyone involved in solving a problem
1 — Empathize
In this Empathize Process, our team do a In Depth Interview Method to looking for a user requirement
Why we choose IDI method to do a empathize process?
Because with IDI method, we are directly know customer needs based on criteria that we have to create a Jago Last Wish without having assumed
2 — Define
After we do a IDI at emphatize process, we move to the next step which is a Define Process. In this define process our team are define several paint points to know what problems do users experience about Insurance and Wills
From that paint points, we analyze and determine the How Might We. How Might We here is for formulate existing problems into solutions.
Our team have determined six how might we, and after that we do a voting to choose how might we
and from six how might we, have been selected four how might we that relevant to solve the problem, is as follows :
- How might we to help user get educate about law of testament so that user can make testament easily and correctly
- How might we to help user maintain security from testament has been made so that user can prevent family conflict
- Bagaimana membuat sistem pendaftaran dan pembuatan wasiat digital dengan mudah
- Bagaimana cara memberikan panduan wasiat digital yang edukatif kepada pengguna untuk menghindari kebingungan
Why four of HMW above have choosen by our Team? Because based on the problem and goals of the Bank Jago new feature, four HMW above
3 — Ideate
In this Ideate Process, our team propose several solutions based on How Might We that have determined before are very suitable to answer the existing solutions
To make the process easier, our team decided to make affinity diagram and Prioritization Idea.
Affinity diagram function is for grouping the feature that our team want to develop by their function
Prioritization Idea function is for determine what features that we develop first based on their values and efforts
4 — Prototyping
After establish the features, we create a Task flow and wire flow in order to create the best possible flow and experience for users.
From the user flow that we made, we create a low fidelity design (Wireframe) to make it easier for us in planning the layout according to our plan about how users can process information
Before we create a High Fidelity Design, our team make a design system first to simplify the High Fidelity Design Process.
After that, we create a High Fidelity Design using the design system and based on wireframe
And for next step, we create a prototype from a UI Design for make our app design more interactive when the user will try it
This is I present the Jago Last Wish Feature Prototype
The last step after create a prototype is we do a user research with In Depth Interview Method. Befor doing the IDI, We create a stimulus research document first to be the guidelines for us doing the IDI.
Our team have interviewed one user based on the critera. This user is the same user in IDI phase one when we do empathize process
Conclusion
With these results, we conclude that Bank Jago can develop new feature for new user experience by creating a Jago Last Wish.
Next Recommendation
In this next recommendation, I will give some things that I got in the process of working on this project that can be used on the next project
- It takes good cooperation and collaboration between teams in the design thinking process to achieve solutions from applications that can be useful for users
Finally, I want to say thank you so much to all of you who have read the UX Case Study that I have made. I hope this article build up insight for all of readers
Last but not least, Thankyou to our great mentor Syahdan Edy Murad for the direction and feedback during the process of making jago last wish feature on this project
Sincerely,
Averie Christy Budi Wijaya ⭐🤍
