
When we fear failure more than mediocrity we play it safe, reduce risk and pursue mediocre ends. When we fear mediocrity more than failure the well worn path appears scarier than going off the beaten track, the familiar becomes uncomfortable and avoiding risk feels more painful than taking it.
“The Art of Manliness” shows how using micro-habits can help build towards a macro-habit. The goal is not to build your entire startup first thing in the morning, but to simply “start.” Once you get the engine rolling it’s easier to switch to a higher gear.