Avidan GrossmanCan Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?This article was originally published at https://fashionista.com on December 4, 2019.Dec 4, 2019Dec 4, 2019
Avidan GrossmanMeet Some of the YouTubers Making Moves in the Next Generation of #Menswear (and Menswear)Over the course of the last few years, YouTube, the video streaming site where viewers now spend over a billion hours a day, has…Nov 18, 2019Nov 18, 2019
Avidan GrossmanInside the satirical, often-scathing world of men’s fashion memes(And their impact, or lack thereof, on the market)Nov 13, 2019Nov 13, 2019
Avidan GrossmanExperts on the Best Menswear Labels to Invest in Now (and Resell Later)With archival designer clothing commanding staggeringly high prices on the secondary market, predicting which brands will pop off next…Oct 18, 2019Oct 18, 2019
Avidan GrossmanThe Next Generation of Menswear Designers Might Be On YouTubeA handful of video content creators are launching their own clothing brands and collections.Oct 9, 2019Oct 9, 2019
Avidan GrossmanMarketing to the Modern Millennial: Investing in advertising with a multicultural emphasis isn’t…In early April of 2017, Pepsi released a now infamous commercial starring Kendall Jenner as a sad simulacrum of a social justice warrior…Sep 3, 2019Sep 3, 2019
Avidan GrossmanDespite What the Internet May Suggest, Copping Clothing Isn’t a Personality TraitThis article was originally published at https://fashionista.com on August 30, 2019.Aug 30, 2019Aug 30, 2019
Avidan GrossmanIt’s Not the Destination, It’s the Journey: A New Perspective on ProcessA version of this article was originally published online in 2016 via the Thread, Cornell University’s student-run fashion and lifestyle…Aug 26, 2019Aug 26, 2019
Avidan GrossmanThe Three Ways to Keep Cool This SummerStop your sweating! There are more ways than ever to make sure you beat the heat in style. For those looking to conquer the current clime…Aug 14, 2019Aug 14, 2019
Avidan GrossmanThe Three Trends to Know This SummerSummer is here: out with the old and in with the new.Aug 14, 2019Aug 14, 2019
