How to Write Business Blogs That Sell
With the great demand for successful Business Blogs comes a great number of points to remember. Starting a blog on your website for better SEO prospects increases the number of web pages in the process which can lead to an increase in web traffic, raise awareness about the company, and also start a conversation with readers. For maximum effect, your web pages can target various long tail keywords, but you also need to master the art of writing content that your audience will love and respond to. Here are a few tricks of the trade –
1. Research Your Client
The first and most important aspect of writing a successful blog are having information about your customer, your target audience, and your competitors. Take a few hours, reach out, and learn as much as you can. Spend time on websites of a similar kind, not to plagiarize, but to extract information on the dos and don’ts. Note every detail that can make it more entertaining and informative, and try to incorporate them in your blog. The easiest way to go about this research is to make use of Google Keyword Planner and other similar engines.
2. Plan the Topic
This ten-minute window before you go berserk on the keyboard should be used to formulate your thoughts in an appealing sequence of points to add to your blog. Make sure the topic is relevant and intriguing, and jot down everything you will include to increase This makes the execution of the blog a free-flowing process.
3. Structure Your Write-Up
It’s best to write a blog that is crisp and to the point. Writing a blog in numbered points gives it an edge over other blogs with redundant information. By giving it an eye-catching title and equally good content which encourages people to read more, you make sure your blog reaches a larger audience.
4. Use Suitable Language
While keeping the blog technical and exciting, also make sure that it is catchy and easily understandable by a wide range of audience. Creating a keyword-rich title and content always helps, and long tail keyword search phrases, with more than three words, should be used as judiciously as possible. Use familiar words to promote readability.
5. Engage Each Individual
The most sure-fire way to spread your blog is to make sure you address each reader This makes your blog much more personal, and might even coax the reader to respond and share their opinions.
6. Do a Quick Scan
Along with keeping it plagiarism free, it’s very helpful to write attractive sub-headlines and includes interesting bullet points to appeal to readers who are in a hurry. Linking more of your blogs to the ones you publish also helps the reader to save time.
7. Optimize the Length
Always keep it short and straightforward and avoid overwhelming readers with surplus information. Instead, try highlighting the key points that have one common goal revolving around the topic.
8. Encourage a Response
The best way to get a glimpse at your audience is by getting them to voice their opinions. Encourage a feedback from your readers, and make your blog a bit more conversational. When they do respond, make sure you answer and interact with them.
9. Empathize with the Readers
Writing blogs that connect with readers allow a wide window of success among them since they share it with other people who relate to it. Make it known that you understand the readers’ problems and offer multiple solutions for them to choose from.
10. Energize the End
Don’t let the entire blog fizzle out. Make sure your concluding paragraph makes a statement that resonates with the audience.
Stuffing a tasteless text with keywords is not what makes a blog successful. The key factor is being engaging, and slightly animated and human. By being vocal about your opinions and providing advice that helps them, you ensure that your readers connect with your writing, and that guarantees that they will be back, looking for more!
WittyPen is a platform that helps you get content across all you marketing channels. We help you get Blogs, Website Pages, Product Descriptions, White Papers etc. through best writers in your industry. Our expert panel of editors make sure that each content is verified for quality and guidelines before delivering it to you.
Originally published at wittypen.com on August 16, 2016.