Vine itself was generating zero advertising revenue and thus had no way to pay the Viners, the way that YouTube pays its creators, and therein was the root of the problem.
Who Killed Vine? What Could’ve Saved It?
Tristan Snell

That’s not entirely true. Brands would pay for the Vine influencer to create the content, and then pay to promote the vine through Promoted Tweets either from their own brand account or Promoted Whitelisted RT.

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