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In first leg of the Second World War, Germany made great victories in pretty much all of Europe in a very short span of time. The whole world was stunned by their speed. The Germans adopted a tactic of warfare called the Blitzkrieg, meaning “lightning war”. It was a method of launching an offensive which was designed to strike a sudden blow at an enemy using fast moving armed forces on the land coupled with air strikes (using the hugely feared Luftwaffe bombers), followed up by opening up of multiple battle fronts against the enemy — all in a quick succession. …


It’s that time of the year. WebEngage will complete 8 years this Sunday. And, the celebrations kick off today!

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This comes in at a time when we are at our peak performance. We have been doubling our revenues YoY. We recorded profits for the first time in our journey in FY-18. And, there’s no looking back. WebEngage has created a strong niche for itself in a space crowded by mobile marketing and omni-channel marketing automation tools. We are committed to help your business make more money from your existing users. And, we are determined to do that by bringing all your user messaging inside WebEngage. We continue to build on that mission. …


Pardon my French.

I recently met the CTO of a large Indian B2B company. He referred to his Director Sales as an a**hole. This post stems from that conversation.

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I used to be a Software Developer for a long part of my career. Then, WebEngage happened. Between Ankit (my co-founder) and I, one of us had to take up the dirty job of selling early on. I was the chosen one. My purist, highly opinionated and rather simple developer life was about to change. This was 7 years ago.

The world comprises two kinds of people.

There are creators
Life of a passionate creator is amazing. Days are full of excitement in trying to create something that just works. It doesn’t matter if anyone really needs what they created. The fact that nobody really cares until one creates something meaningful, gives meaning to a creator’s life. I have lived the life of a software creator. I loved every bit of it. …


Seems like yesterday when we started on this journey. WebEngage turns 7 today.

From being the spartan startup struggling to stay afloat seven years ago, to the current day thriving mid-size enterprise — I couldn’t have asked for anything better.

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I have a deep sense of gratitude for my co-founder Ankit. Putting up with me for so long is next to impossible. Together, we have survived three near-death scenarios in this business. Thanks brother, I can not imagine building the company without you.

Thanks to my leadership team, pretty much all of my operational burden is gone. …


WebEngage is now in its 7th year. There’s immense amount of learning I have had as an individual across all spheres of life, work and beyond. This post stems from one such learning which I have started to institutionalize as a life hack.

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Given what I do at work, I have had the privilege to meet a lot of influential men and women in these 6 years of building the company. I now realize how much I sucked in those meetings. A series of events later and after some tough years of growing up as an entrepreneur, I feel bad about my younger self. I could have done so much better by creating more value from each of those meetings and conversations. You don’t get such opportunities every day. They are rare and you have to be extremely lucky to have them come your way. …


On this date, six years ago, Ankit and I set out to build a cute little startup. We called it WebEngage.

Little did I know that years later we’d have created a company out of that startup. As we complete 6 years today, I feel extremely fortunate and lucky to have experienced this journey.

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I always used to wonder why most startups would never grow into becoming something meaningful. With all these years in the battlefield, and having survived 2 near death situations, I now know why most startups never become organizations. …


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webengage-5th-anniversary

Today, the starry eyed boys, with humble beginnings, turn 5 old inhabitants of the wisdom kingdom.

Today, my goals and ambitions are 5 times fiercer than what they used to be an year ago.

Today, reflecting back on the last 5 years of my life, I am a very happy and proud man.

Hey WebEngage! Happy 5th anniversary, my love. It’s been so fulfilling to see you grow each day.

It’s been one hell of a ride. I have a lot to talk about the journey. I am gonna save it for later though — when Ankit and I finally deliver a global SaaS enterprise that you can benchmark against the behemoths. It might take us another 5 years to get there. …


Now that you are done reading those glorious “reflecting back on 2015” kinda posts, I am giving you an altogether different one to read. For me, 2015 was the year of fighting distractions.

A lot was going on at WebEngage last year. We were undergoing a massive change to re-launch WebEngage as a multi-channel customer engagement platform. I am super excited to tell you that at the onset of 2016, my team finally achieved that goal. Check out this beautiful post by Inc42 on our re-launch.

However, it wasn’t all as easy as it seems. There were so many distractions in 2015 that kept coming our way. …


The minute you’re satisfied with where you are, you aren’t there anymore.
~ Tony Gwynn (Hall of Fame Baseball Player)

There could never be an excuse to not write at all for 10 long months. I am sorry. I’ll try to post a bit regularly. This one’s an update to fill you in with events from the last 3 quarters.


First thing first, WebEngage turned 4 last week! And, this pic, clicked by my team on the eve of our 4th b’day, pretty much sums up how the two of us feel about this journey. :-)

Ankit and Avlesh (Co-founders, WebEngage)
Ankit and Avlesh (Co-founders, WebEngage)

Looking back …
It is amazing how a small itch has gone on to become a formidable company in 4 years. It is amazing how the two of us have managed to build an enviable team of 50+ men and women. It is amazing how thousands of businesses globally have placed their trust on us.


As the business continues to expand, my travel schedule keeps getting worse. I am out of office for almost 2 weeks every month. These days, I travel at ease — without any fear in my head on how certain things are gonna be back in office. A large part of this about the people who make WebEngage. …


Earlier this month, at the WebEngage office, we hosted iSpirt’s latest roundtable on “product positioning and messaging”. During the course of this meetup, a very interesting term was coined — The Curse Of Knowledge.

This phrase came up during the discussion when founders were trying to explain their offering and highlight the problems they faced w.r.t product positioning. Almost everyone struggled to “position” their product accurately in front of the small audience in that room. The problem was evident — how on earth would the rest of the world get it right, if people in that room struggled?

curse-of-knowledge
curse-of-knowledge

Our anchor attendee, Shankar Marwuwada, coined the phrase “curse of knowledge” to explain the problem. Though the phrase has been around for a while, it was new to me. Also, Shankar’s explanation of the phrase stuck with me. It will continue to be a part of my thought processes and actions for a long long time. I want you to benefit from it too, hence this post. …

About

Avlesh Singh

Co-founder and CEO, @WebEngage

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