Data Capture: Ask and You Shall Receive
“Ask and you shall recieve…”
I know this sounds like hocus pocus self-help voodoo, but this rule is a steadfast and important tenant of business growth. How can you track, monitor and optimize your business if you do not set up your operations and systems to acquire important data about your consumers and their activity?
Data capture is key to competitive intelligence both within and outside your organization.
So don’t be afraid to ask for specific information from your customers. This might just be the missing link getting in between you and innovating new solutions that help you create a more satisfied customer base.