Awais ShahMarketo and the DevilThe Devil himself stood before the Adobe execs. “Riches beyond your wildest dreams,” he hissed, “All for one tiny adjustment to Marketo…”Apr 9Apr 9
Awais ShahA Marketer in a Hat (Watch Out CEOs…)The mental asylum was so much better than her corporate office!Apr 8Apr 8
Awais ShahGenerating Demand for B2B SaaS in Middle Earth: Lessons from Elven Overlord"No sir, we cannot accept your resume." The manager straightened his tie, staring into the eyes of the elderly man. "Why?!" the man…Apr 4Apr 4
Awais ShahThe Devil Wears Prada, But Closes No DealsHis eyes were glued to the dusty laptop. From faraway distance, he could still see apparitions of ex-employees. As a founder, he had led…Apr 3Apr 3
Awais ShahBlood, Sweat, Tears, and MarketoBlood, Sweat, Tears, and Marketo My dearest Marketo…in many ways, you remind me of my ex boyfriend.Apr 2Apr 2
Awais ShahConverting Leads and Selling SaaS Beyond the GraveSomething’s wrong! James…our star closer! He had this weird energy, always at his desk, firing off emails. Then came the diagnosis — some…Apr 2Apr 2
Awais ShahDo Ghosts Still Do B2B Marketing?He floated above the abandoned office. No sign of a living soul. In life, he had spent entire weeks chasing clients, begging them to…Apr 11Apr 11
Awais ShahFrom SaaS to Survival: Demand Generation in the Zombie ApocalypseAll those late-hour meetings…All those brainstorming sessions. I gotta tell you, none of that matters. What matters right now is not…Apr 1Apr 1
Awais ShahOld Man and Assassin: How To Kill A PoliticianQuite odd that at this hour, I am penning my thoughts.Feb 16Feb 16
Awais ShahFacebook and the Giant Cesspool of Misinformation & Outrage PornIt was 2009 when I had first opened a Facebook account. It was kind of a euphoric feeling. I discovered people, discovered many friends and…Feb 16Feb 16