Andy Welfle

Content strategist at Facebook. Obsessed with wooden pencils. Drags and drops like a boss. http://welfle.com


You Are Not a Brand — You Are a Person


I have something to say, and I am not sure how to say it without sounding grumpy. Come to think of it, I am grumpy about it. I know many of you will…


10 Misguided But Earnest Reasons I’ve Decided to Become an Oakland A’s Fan


This is the most I’ve ever written about sports, maybe ever. I’ve decided to throw my baseball team…


I’m definitely interested in this short form, in-line publishing Medium released. I feel like I’m pretty terrible at capturing thoughts that are longer than a tweet, but shorter than a typical blog post. This might be something that helps me overcome that blindspot.

Metatags are also a new feature, and super-cool. Trouble is, too many people using too many of their own taxonomies for metatags can…


Teach your cat to code

Empower your fuzzy freeloader to stop being a mindless consumer and go make something of itself.

Publications edited by Andy Welfle

Pencils, typewriters, paper, and more. Modern takes on old-school, lo-fi methods of writing.

Write a poem for National Poetry Month (April 2013), and post them here! Be sure to put the date somewhere.

Latest Story

Neural Safari

Paper Mate throws down the gauntlet

A wooden pencil-lover’s rant about bad product design and poor implementation of a concept.


The gadget I miss — the Apple Newton eMate 300

A tech love letter to an oft-overlooked Apple product that was tragically ahead of its time.


You Are Not a Brand — You Are a Person


I have something to say, and I am not sure how to say it without sounding grumpy. Come to think of it, I am grumpy about it. I know many of you will…


It’s time for the small-i “internet”

The Internet is not a brand name — it’s a commodity. Let’s give it the respect it deserves and treat it as such.


Ignorance should never be celebrated

Don’t be a Philistine. If you don’t learn, you shut down.


I believe that knowledge is power.


On being a borderline hoarder


I've always been a cluttered person. For that, I blame my mother.

She calls people like us “collectors,” and between her seed packet…


Neural Safari


Composed 4/3/13

Attached to reality like a rare moth pinned to a mounting board, You try and fail to detach and float free. Its so easy to make sense.