Andy Welfle

Content strategist at Facebook. Obsessed with wooden pencils. Drags and drops like a boss. http://welfle.com


You Are Not a Brand — You Are a Person


I have something to say, and I am not sure how to say it without sounding grumpy. Come to think of it, I am grumpy about it. I know many of you will…


I’m definitely interested in this short form, in-line publishing Medium released. I feel like I’m pretty terrible at capturing thoughts that are longer than a tweet, but shorter than a typical blog post. This might be something that helps me overcome that blindspot.

Metatags are also a new feature, and super-cool. Trouble is, too many people using too many of their own taxonomies for metatags can…


Teach your cat to code

Empower your fuzzy freeloader to stop being a mindless consumer and go make something of itself.


Paper Mate throws down the gauntlet

A wooden pencil-lover’s rant about bad product design and poor implementation of a concept.

Publications edited by Andy Welfle

Pencils, typewriters, paper, and more. Modern takes on old-school, lo-fi methods of writing.

Write a poem for National Poetry Month (April 2013), and post them here! Be sure to put the date somewhere.

Latest Story

Neural Safari

The gadget I miss — the Apple Newton eMate 300

A tech love letter to an oft-overlooked Apple product that was tragically ahead of its time.


You Are Not a Brand — You Are a Person


I have something to say, and I am not sure how to say it without sounding grumpy. Come to think of it, I am grumpy about it. I know many of you will…


It’s time for the small-i “internet”

The Internet is not a brand name — it’s a commodity. Let’s give it the respect it deserves and treat it as such.


Ignorance should never be celebrated

Don’t be a Philistine. If you don’t learn, you shut down.


I believe that knowledge is power.


On being a borderline hoarder


I've always been a cluttered person. For that, I blame my mother.

She calls people like us “collectors,” and between her seed packet…


Neural Safari


Composed 4/3/13

Attached to reality like a rare moth pinned to a mounting board, You try and fail to detach and float free. Its so easy to make sense.


Wild Irish Rose


Posted 4/2/13

She thinks red wine tastes like bile,
also certain kinds of fruit juice.