Collecting Emotional Data
The design process starts by crafting high-fidelity wireframes and using our EEG-based Emotional Recognition headset to read quantitative neurometric data. While users are interacting with the prototypes, we will be gathering real-time brain activity, focusing on excitement, engagement and stress levels.
Reducing Cognitive Load
During user testing, we are able to recognize what causes cognitive load, a mental effort that is fostered by either too many choices or the lack of clarity in design. We make better design decisions to reduce cognitive load by leveraging neuroscience behind decision making.
Better Design Decisions
Our focus is to make products more user friendly by reducing some of the mental effort that it takes to use an app. We maximize user comfort to create a frictionless experience for the user by creating an empathic UX.