Designing Apps with Biofeedback

Awesome
Awesome
Jun 3, 2016 · 2 min read

Introducing Awesome Neurometrics™ — an EEG based design process that measures brain signals to collect pure unadulterated feedback for UX.

Awesome Neurometrics™

Collecting Emotional Data

The design process starts by crafting high-fidelity wireframes and using our EEG-based Emotional Recognition headset to read quantitative neurometric data. While users are interacting with the prototypes, we will be gathering real-time brain activity, focusing on excitement, engagement and stress levels.

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iPad Dashboard displaying real-time brain activity, focusing on excitement, engagement and stress levels

Reducing Cognitive Load

During user testing, we are able to recognize what causes cognitive load, a mental effort that is fostered by either too many choices or the lack of clarity in design. We make better design decisions to reduce cognitive load by leveraging neuroscience behind decision making.

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Better Design Decisions

Our focus is to make products more user friendly by reducing some of the mental effort that it takes to use an app. We maximize user comfort to create a frictionless experience for the user by creating an empathic UX.

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