Andy WilliamsinSmartBug MediaConsiderations For Improving Your Website NavigationPicture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. You sit down in your favorite spot and open up your…Mar 3, 2020Mar 3, 2020
Andy WilliamsinSmartBug Media8 Infographic Examples That DeliverWhen thinking about infographics and how they are designed, I often recall a not-so-famous quote from a very famous author, Sir Arthur…Nov 22, 2019Nov 22, 2019
Andy WilliamsinSmartBug MediaUnderstanding Smart CTAs and How They Improve Lead ConversionA major aspect of optimizing your website content or blog posts comes in the form of CTAs (calls to action). A CTA is a button or a link…Oct 25, 2019Oct 25, 2019
Andy WilliamsinSmartBug Media10 Cool Infographics that Design with Lots of DataWhen creating a piece of content, particularly an infographic, it’s important to have the correct data that fits the piece you are…Sep 19, 2019Sep 19, 2019
Andy WilliamsinSmartBug MediaThe Importance of Clean and Useful UI for BanksUser interface (UI) design. Most of us have heard of it, and at some point, we have all interacted with it. But what is it? The…Aug 22, 2019Aug 22, 2019
Andy WilliamsinSmartBug Media5 Tips for Creating Awesome E-book DesignsOne of the common questions marketers ask themselves when starting the e-book creation process is “how can I make this so awesome that…Aug 9, 2019Aug 9, 2019
Andy WilliamsinSmartBug MediaMy Take on Pantone’s Color of the YearPANTONE 16–1546. If you were to just read that label alone, it sounds like something from a sci-fi movie or a working title for the next…May 7, 2019May 7, 2019
Andy WilliamsinSmartBug MediaEffective Ways to Use Infographics for Marketing Campaigns.An infographic is defined as a visual image that is used to represent information or data, so it should come as no surprise to learn that…Jan 14, 2019Jan 14, 2019
Andy WilliamsinSmartBug MediaBest Practices for Writing Website Copy and Choosing ImageryWhen we think about websites and our experiences while browsing them, our minds often drift toward a particular layout or even, in some…Jan 4, 2019Jan 4, 2019
Andy WilliamsinSmartBug MediaHow to Build a Buyer Persona–The Quick and Dirty GuideIf you’re a marketer, you’ve heard the word buyer persona before. But how does one successfully create a buyer persona? How can you be…Oct 31, 2018Oct 31, 2018