A Look at Three Twos: Part II

Following on my previous post, today I will be examining two Websites and touching on some design points I like and dislike about them.


Liked Site: Rally Interactive’s Beta Site

Rally Interactive are an award-winning design agency who have worked with some pretty big names. I enjoy their work showcases whenever they’re posted to design-related subreddits as well as DesignerNews.co.

Their beta site is stunning.

Dat animated floating ribbon.

Design Takeaways:

  • Cohesive Beauty — Intelligent use of serif and sans-serif fonts, great use of color and white-space. I dream someday of having the artistic sense to create something like this.
  • Smooth Transitions — Everything just flows. Using the site is a pleasure, enticing users to continue reading just to see how the next screen will be presented. D̶a̶t̶ ̶r̶i̶b̶b̶o̶n̶ ̶h̶n̶n̶g̶
  • Mobile-friendly: Works perfectly on mobile, and arguably enhances the user experience with swiping and tapping motions. Even the floating ribbon is preserved.
Y̶e̶s̶,̶ ̶I̶ ̶m̶a̶y̶ ̶b̶e̶ ̶a̶ ̶b̶i̶t̶ ̶o̶f̶ ̶a̶ ̶f̶a̶n̶b̶o̶y̶

Disliked Site: Stomp.sg

Oh, Stomp. Where do I begin? The equivalent of an online tabloid newspaper for Singaporeans, Stomp retains a wide following despite being widely disliked by many local online communities and netizens.

I also seem to have broken their site, for some reason.

Help, I think something’s broken.

Design Takeaways:

  • Obnoxious ad strategy — Full-screen, unskippable ad on load, check. Sidebar that’s basically all ads, Check. Thank god for adblockers.
  • A (poor) attempt at Responsive Design was made, which clearly broke completely when surfing at <1000px and >760px width.
  • Outgoing links in the main navbar — Clicking on a link that you think would bring you to a different section of the same site instead boots you into another site altogether. Frustrating.

For my next post, I will be looking at two mobile apps.

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