SPEED (experimental) — new report at Google Search Console

Alex digital
Nov 5 · 2 min read

Google tests a new data report about the site’s loading speed in the Search Console. The experimental section is called “Speed (experimental).”

The speed data comes from the Chrome User Experience report. It collects information about the use of your site by users around the world.

This is how Google wants your website to be loaded:

Screenshot from the Google instruction

FCP (First contentful paint) — in PageSpeed this indicator.

FCP < 1s — fast speed if your site is being loaded in less than one second. 99.9% of websites are uploaded for more than one second, including Google.com, captured from PageSpeed.

FCP < 3 s — moderate speed if your site is downloading less than three seconds.

FCP ≥ 3s — slow site upload speed if your site is loading for more than three seconds.

Why is FCP so important? It is by the speed of displaying the first content when loading the site; the user understands that the site is working.

What about FID

First Input Delay (FID — PageSpeed, this indicator is translated as “Maximum potential delay after the first input.”

In simple words, this is the time of delay between the user’s action and the response from the site. Have you ever noticed how the site is slowed when scrolling down a page? Or it happens that opening the page you want to click on the button, and it works only after a couple of seconds.

Visually the site is loaded, but it is not ready to work.

Google says:

< 100 ms — fast, if less than a hundred milliseconds.

< 300 ms — moderate.

≥ 300 ms — slow.

Google: why speed loading is important

“Longer page load times have a severe effect on bounce rates. For example:

  • If page load time increases from 1 second to 3 seconds, the bounce rate increases 32%
  • If page load time increases from 1 second to 6 seconds, bounce rate increases by 106%
  • Pages considered slow might be demoted in Google Search.
  • Read case studies here.”

How Google.com website is loading

Interesting fact. According to the PageSpeed tool, the search engine page also does not load fast enough.

Max Potential First Input Delay — 310 ms!

We’ve had it, too. The new tool in the Google Search Console has shown that the loading.express pages are loaded “moderately.”

A link to the experimental section of the console for your convenience here.

What do you have in the Search Console?

Share screenshots in the comments.

Alex digital

Written by

Co-owner loading.express. Owner at AX.DIGITAL — the agency of interactive content.

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