How Google Cloud Platform is changing the rules of differentiation in the SaaS industry.

Before you dive into this post, I want to clarify that I’m looking at commoditisation of technology, more specifically cloud computing, its consequence in the SaaS market (not IaaS) and things to bear in mind as a product manager or tech vendor.

Democratisation

In 1999, Salesforce.com introduced the idea of serving…

Axel Sooriah

I help businesses improve their product decisioning through product discovery 🔍 Host @ Product Squad podcast 🎙

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