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Observations #10
A set of ideas and observations from a week’s worth of work analyzing businesses and technologies.
Business models for brain science
There are a wide range of companies developing products to measure brain activity non-invasively:
CTRL-Labs — https://www.ctrl-labs.com/
Neurable — https://www.neurable.com/
Neurosity — https://neurosity.co/
Kernel — https://www.kernel.co/
BrainCo — https://www.brainco.tech/
There is a plausible pathway to make a medical device company, but is there a pathway to build a business model focused on selling data derived from measuring brain activity to patients. Who would the customers be? Research labs — that’s not a big enough market? Advertisers — that’s probably crossing some major ethical lines? If the set of customers can be figured out then the business model for measuring the brain would be a pretty…
