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Observations #16
A set of ideas and observations from a week’s worth of work analyzing businesses and technologies.
Remote trials and call centers
Remote trials need call centers. In 2011, Pfizer initiated a revolutionary, fully-remote clinical trial (REMOTE) to test the efficacy and safety of tolterodine tartrate treatment for patients with overactive bladder (OAB). The plan was to enroll 600 patients with only online tools. The trial was cancelled after only enrolling 18 patients. The key issue was that patients were uncomfortable putting their medical information through an online portal and were not provide enough guidance throughout the process:
