Case study on Color Genomics

Axial
11 min readApr 28, 2020

Get these analyses to your inbox — https://axial.substack.com/

Axial invests and partners in early-stage life sciences companies. If you or someone you know has a great idea or company in life sciences, Axial would be excited to get to know you and possibly invest in your vision and company — info@axialsprawl.com

Color is democratizing access to genetic testing. Founded in 2013 due to a personal experience of the CEO and enabled by a new law, Color is building a unique business model in diagnostics by owning the relationship with the customer and commoditizing genetic testing to increase the value of its software.

Color was founded by 4 individuals — Elad Gil, Nish Bhat, Taylor Sittler, and Othman Laraki. Before Color, Othman (CEO) and Elad (Chairman) had sold a geotagging company, Mixer Labs, to Twitter and stayed there for a bit. Taylor was a pathology resident at UCSF and took up the role of CSO. Nish was a security engineer at Lookout. They were a group of four fearsome founders:

Elad Gil, Nish Bhat, Taylor Sittler, and Othman Laraki (top), Lamar Lundy, Rosey Grier, Merlin Oslen, and Deacon Jones (bottom)

--

--