Services Offered by an SEO Agency

axisut
axisut
Sep 4, 2018 · 2 min read

SEO (search engine optimization) is a process which helps to increase the online visibility and search result rankings of a website. It is made up of three activities that build high-quality links, create content and analyzes results. A page generally gains higher ranking than others if it is secured, adaptable to mobile phones, has a fast loading speed, contains relevant content, and has correct schema mark up. Other important things include the quality and length of your content, the presence of social signals and quality backlinks that point back to your website, and whether or not you frequently optimize images on your site. There are various activities that SEO requires. The long list of services provided by a search engine optimization company includes:

1. Analyzing the website structure: Security is crucial for achieving a good rank in the search results as search engines give preference to secured websites. The https protocol conveys that a website is secured. Analytics also help in tracking the source of your leads and sales. It identifies and eliminates site errors which tell the search engine about whether or not a site is worth giving a higher rank.

2. Analyzing the content: The agencies check the uploaded content on a website and diagnose areas of improvement. These areas include voice search compatibility, poorly-targeted keywords and poorly ranking content, content issues for copying, missing pages, and inconsistencies in phone number-name-address. After finding these areas, all are improved to improve the effectiveness and improve the ranking of the site.

3. Analyzing off-page activities: This includes the mentions of a website and feedback from other people. The website mentions can be positive or negative. Companies often try to remove the negative reviews by talking with their customers and making amends. Agencies focus on increasing the organic traffic, location-based content, authentic reviews, reputable directory listings, and the creation of a mobile responsive website.

4. Code and site structure optimization: The optimization includes structuring the site’s navigation for the viewers to find what they want without difficulty, cleaning up the code in the site so that it can run faster, and improving the crawlability of the site for search engines. It also includes removal of errors picked up by Google. Optimization includes adding some internal links within the website which takes the viewers to pages you want them to see.

5. Optimizing the content on-page: Rewriting or removing duplicate content, placing keywords in page titles and meta descriptions, adding and optimizing images, and formatting text properly help in optimizing the website.

The analysis and optimization doesn’t stop there. An SEO agency will continue to monitor traffic and rankings to ensure your site remains at the top.

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