Create winning Sponsored Content and Sponsored InMail campaigns on LinkedIn using these tips from an ex-LinkedIn employee. Sponsored Content is the best way to capture your audience’s attention on LinkedIn. Why? Your promoted content will flow organically (“native” in marketing speak) within the LinkedIn feed. Why does this matter? Instead…

Become a master at LinkedIn marketing and generate high-quality leads for your ad campaigns. Read our LinkedIn advertising guide for exclusive tips from an ex-LinkedIn marketer. How can I generate more leads for my business or my clients on LinkedIn? This is the question we receive most frequently when it comes to marketing on LinkedIn. Most of our clients are looking for more leads…

Last March I quit my traditional marketing job to become a full-time freelancer. Ever since I’ve fielded questions from people looking to embark on a similar path. It is by no means a career move for everyone; it takes a lot of ambition and grit to go it alone. But…