YouTube Hitting The World!

Aya El Zayat
Nov 3 · 2 min read

YouTube is slowly becoming the new TV platform . Bye — Bye to the traditional medium!

In late 2005, when YouTube was created by the three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim. After a couple of months, Google bought the site for $1.65 billion in 2006. YouTube now operates as one of the Google subsidiaries. Youtube is one of the first online streaming platform and it opened the door to other companies to start investing in streaming service. For example, Netflix which is currently the biggest platform worldwide.

What is beyond debate is YouTube’s influence on people! Almost anyone can upload almost anything on YouTube, for free, and be in with a chance of reaching its one billion monthly users — whether they’re activists, terrorists, politicians or pop stars. It has changed the world. One of the benefits of YouTube is that it provides users the opportunity to earn money by uploading videos. The amount of money depends on the number of viewers as shown in the example below.

Charlie Davies-Carr, the baby who famously bit his brother’s finger in 2007 gained 870 million views and earned his parents more than £300,000 from advertising revenue.
DC Toys Collector is an “unboxer”; she unwraps new toys. The video is about five Angry Birds eggs being opened has been viewed 90 millions times.

As I read a recent case study about You Tube on how it’s rising up and capturing the world, I realized how digital ad is quickly becoming more popular than traditional ad.

Why do you think so ?

The diagram explains the difference.

I believe that many large organizations are shifting to digital advertising. There are many reasons to clarify why ..

  • Cost-effectiveness
  • Build meaningful connections with your audience
  • Easier to track your metrics
  • Accessibility

So in my opinion digital marketing gives businesses direct responses for their efforts, even with limited budget.

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