Email Subject Lines Statistics and Trends

Did you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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Open rate by number of words in E-mail subject line

Number of wordsOpen rate0–516%6–1021%11–1514%16–2012%21–259%

Open rates with recipients name in E-mail subject line

NameOpen rateWith name18.30%Without name15.70%

18.7% decrease in open rates when the word “newsletter” is used in subject lines.

Emails with “Free” in the subject line were opened 10% more than those without.

Emails with “fw:” in the subject line were opened 17% less than those without.

Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.

This post originally appeared on the invesp.com blog