Jun 3, 2016Why assumptions are freakin’ scaryImagine twenty CRO experts in the room, consequently shown ten A/B experiments you performed and asked whether A or B had ‘won’. Chances are that only one out of twenty would have done a good job at it. I actually witnessed such an event. Having people — all acclaimed experts…Marketing3 min readMarketing3 min read
Apr 9, 2016Why Unique Content is OverratedRecently I received some questions regarding this tweet: RankBrain If you are not familiar with RankBrain, I strongly recommend you to read this in-depth article. Too lazy to read? It’s a machine learning technology by Google to find logic/common patterns between content and keywords. Its goal is improving relevancy of…Marketing2 min readMarketing2 min read
