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Ayco van der Meer
Ayco van der Meer

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Jun 3, 2016

Why assumptions are freakin’ scary

Imagine twenty CRO experts in the room, consequently shown ten A/B experiments you performed and asked whether A or B had ‘won’. Chances are that only one out of twenty would have done a good job at it. I actually witnessed such an event. Having people — all acclaimed experts…

Marketing

3 min read

Why assumptions are freakin’ scary
Why assumptions are freakin’ scary

Apr 9, 2016

Why Unique Content is Overrated

Recently I received some questions regarding this tweet: RankBrain If you are not familiar with RankBrain, I strongly recommend you to read this in-depth article. Too lazy to read? It’s a machine learning technology by Google to find logic/common patterns between content and keywords. Its goal is improving relevancy of…

Marketing

2 min read

Ayco van der Meer

Ayco van der Meer

Ayco van der Meer is senior online marketer. Focus on Growth, Data, UX & Innovation. Hate social. Y hello thar.

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