Take a moment to stop and look at any piece of design or art. Design is about balance — whether good or bad, there’s a ratio of positive space to negative space that influences, supports, and delineates how the design is perceived. Positive Space: The focus, or areas in a…

How do you define user experience? Is it the experience your visitors have on your website? Is it how much they interact with your site, or how easy it is to use? Is it the takeaway for your visitors? Or is it defined by how highly converting your site is? …

Pakistan showcases a kaleidoscope of multiple cultures and civilizations that is apparent from its diversity radiating across its borders. The cultural and traditional values exhibited in today’s Pakistan represent the preservation of the creative and artistic process. …

Even though social media has become a norm for businesses, a majority of Fortune 500 CEOs are not active on social media, according to research. But do you know why despite the popularity of social media, executives are not bothered to pay attention?

Last week, Google announced its latest “Speed Update”. The key takeaway from the Status Update: Pages that load slow on mobile devices will be down-ranked in Google search. Now we all know that ‘Page Speed’ has always been a lightweight in Google search rankings but it was focused on Desktop…

Big data is revolutionizing marketing in more than one ways. Data not just provides insight into which content is the most effective at each customer touch point, it also provides foundation for building strategies to engage potential audience and improve overall sales cycle. Here are 3 lessons Arí Bevacqua, ‎Director…

“61% of consumers say they feel better about a company that delivers custom content. They’re also more likely to make a purchase from that company. And 90% of consumers find custom content helpful.” Source: Custom Content Council Custom content is all in rage these days. It plays a vital role in engaging and attracting audience to the blog. Custom content is the specialized content that is tailored according to the needs of end users and consumers. The underline goal of custom content is to build affinity with the existing customer base. It communicates brand’s vision, builds trusted followers (users) and helps escalate brand marketing. Custom content is designed to deliver.

Content is the king. Content Marketing is the only marketing left. Content builds brands. In the digital world, all these statements are way too common but did you ever wonder why exactly is content so important? or why content is the best way to go about branding a business? Here in this post, I have put together some research based facts about content marketing and why it is crucial for every business out there.