Take a moment to stop and look at any piece of design or art. Design is about balance — whether good or bad, there’s a ratio of positive space to negative space that influences, supports, and delineates how the design is perceived.

Positive Space: The focus, or areas in a piece of art or design that are the direct subjects. It tends to be more active, dynamic, and motivating. For example, think of a still life painting of a bowl of fruit, or the trees in a landscape.

Negative Space: The background, or areas around the direct subjects. For example…


How do you define user experience?

Is it the experience your visitors have on your website? Is it how much they interact with your site, or how easy it is to use? Is it the takeaway for your visitors? Or is it defined by how highly converting your site is?

Looking at website design as a “big picture” kind of a deal, it’s all of the above.

Imaginovation co-founder Michael Georgiou, writing for Entrepreneur, even calls user experience “the most important metric you aren’t measuring”.

Without even letting you realize, user experience is playing a huge part in your website’s…


According to Wikipedia, 56.1% of the world’s population has access to the internet. That means billions of people are visiting websites and using apps every day.

Have you ever wondered why we want to escape some websites the moment we land on them or why some get us glued for longer? The reasons can be many, but most of the times it’s the site’s design and UX that make such a huge difference.

Whether it is a simple website like Google, or an intricate one featured on awwwards, it’s not an understatement to say that UI/UX is an important aspect…


Pakistan’s Art and Culture in the US

Pakistan showcases a kaleidoscope of multiple cultures and civilizations that is apparent from its diversity radiating across its borders. The cultural and traditional values exhibited in today’s Pakistan represent the preservation of the creative and artistic process. It encompasses a wide range of art and culture aspects that include visual media and crafts, literature, plays and performance, design, and interactive media and so on.

For several years, Pakistan’s culture has constantly been impregnated with the idea of modernity and contemporariness. …


CEOs aren’t active on social media.

Even though social media has become a norm for businesses, a majority of Fortune 500 CEOs are not active on social media, according to research. But do you know why despite the popularity of social media, executives are not bothered to pay attention?


Last week, Google announced its latest “Speed Update”.

Using page speed in mobile search ranking.

The key takeaway from the Status Update: Pages that load slow on mobile devices will be down-ranked in Google search.

Now we all know that ‘Page Speed’ has always been a lightweight in Google search rankings but it was focused on Desktop searches. Now, it will become a mobile search ranking factor, starting from July 2018. And as Google Webmaster update says, “It applies the same standard to all pages, regardless of the technology used to build the page.”

The update means Google is focusing on Page Speed for Mobile devices. …


Big data is revolutionizing marketing in more than one ways. Data not just provides insight into which content is the most effective at each customer touch point, it also provides foundation for building strategies to engage potential audience and improve overall sales cycle.

Here are 3 lessons Arí Bevacqua, ‎Director, Communications at The New York Times and Adjunct Professor at GWU, every marketer should pay attention to.

Infuse Data Into Everyday Work.

Because data is never enough. The more data you have the more valuable strategies you can build to engage and convert your customers.

Embed data into your everyday routine.

Encourage People To Use Data.

The best way to inspire data revolution is to make…


“61% of consumers say they feel better about a company that delivers custom content. They’re also more likely to make a purchase from that company. And 90% of consumers find custom content helpful.” Source: Custom Content Council

Custom content is all in rage these days. It plays a vital role in engaging and attracting audience to the blog. Custom content is the specialized content that is tailored according to the needs of end users and consumers. The underline goal of custom content is to build affinity with the existing customer base. It communicates brand’s vision, builds trusted followers (users) and helps escalate brand marketing. Custom content is designed to deliver.

Here’s a brief guide on what custom content is all about:


Content is the king.

Content Marketing is the only marketing left.

Content builds brands.

In the digital world, all these statements are way too common but did you ever wonder why exactly is content so important? or why content is the best way to go about branding a business?

Here in this post, I have put together some research based facts about content marketing and why it is crucial for every business out there.

  1. Better return on investment.
More value, less cost.

2. Higher conversion rate.

Ayesha Ambreen

Learner, Explorer and Reader | Social Media Strategist, Marketer and Writer | Engineer

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