The Brainstorming Argument

Why brainstorming is opting out for creative thinking. And what can we do to adopt effective brainstorming sessions.

Opening for a good brainstorming session has become monotonous yet effective in the process for creating of solutions for problems in any business. Since “brainstorming” has become a dirty word in the business world, people are choosing to opt out of this method that has existed since its discovery back in the 1940s, by an advertising executive, Alex Osborn. This method was parallel to the encouragement of individual perspective in group meetings and the facilitation of a professional and creative environment for growth and proper office establishments. What it means that by conducting a brainstorming session, one can easily express one’s idea without the fear of judgment by those around him/her, being able to speak correctly and expressively in any crowd or possessing the ability push through problems and ease out hundreds of solutions without any office mishaps. It seems like a straightforward and transparent method that any business can embrace for the benefit of their outreach efforts; but lately, this method is considered unnecessary and short-sighted because individual mind has expanded to boundaries unimaginable and we prefer to think alone than think with a big crowd.

Keeping a good, comfortable and friendly office environment calls for a healthy brainstorming session, definitely! It should not be enough to indulge in occasional office trips or people gossip near the window or water cooler for any business because that doesn’t involve the people that you’re working with into the cycle of brand growth and innovation, instead it just builds more personal relationships around you. It’s time you make conversations that are more about your business and what you’re taking forward.

I will suggest only 1 proven way to give impulse to a good brainstorming session that will yield out-and-out results, which you may not use for one purpose, but for many others:

Prep yourself fitter before the brainstorming meeting.

Now, you may say that if I prep myself before the brainstorming meeting, I shouldn’t be in that meeting at all because I’m handling the creative thinking bit all by myself. However effective that alone study may be, it is almost better to have a healthy discussion about a solution to a problem, or an idea with a crowd because that’s not just about you or what your brain has come up with, that’s about everyone in that small conference room and which means more than one brains!You tend to think faster, exchange ideas better and react more appropriately when you’re working or “brainstorming” with a crowd. And if you’re familiar with what you’re going to brainstorm about in the next scheduled meeting beforehand, you can be of great help in-and-out of such conundrums. This way everyone around you is going to accept expressed ideas with a different perspective and even criticize about it with facts and facts only. So, you can ditch the “no criticism and fear of judgment” shred altogether and be more confident in any brainstorming session, ever!

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