How I Fared Against My Goals

Image for post
Image for post
Photo by Nathan Dumlao on Unsplash

12 months ago, things were a lot different.

Around this time last year, I was planning my trip to Paris with my wife. Now, we’re both in our rooms in front of our computers working.

Pandemic aside, I can say I had a good 2020 vs what I set out to do. I also accomplished most of what I set out to do.

Quick Recap: Plans vs Actuals

Last year, I wrote about four separate projects:

  1. Focus on specific content topics
  2. Write more content
  3. Launch new services

Among these, I’d say I did well in #1–3 while so-so in #4. …


Hint: it’s not about apps or routines.

Image for post
Image for post
Photo by Austin Distel on Unsplash

If you’re reading this, you’re probably expecting some apps or hacks you can use in order to be more productive. But has it occurred to you that that may be the problem as to why you’re not productive?

I was in a cafe a few years ago reading a book and taking down some notes. It’s one of those activities I frequently do — get away from the house or office, read a book, and just enjoy my coffee.

After a while, I glanced up and saw that there were a bunch of people who weren’t there before. I put my book down, sipped my coffee, and started to consider my ability to concentrate—despite plenty of distractions. …


The latest and most up-to-date guide

Image for post
Image for post
Photo by Tim Mossholder on Unsplash

A corporation is the go-to business type when entrepreneurs want to register a business in the Philippines because it offers the highest level of protection for its investors or owners.

In this guide, you’ll learn everything you need to know about registering a stock corporation with the SEC from name reservation, submission guidelines, and even what you need to do after getting your certificate of registration.

But first, let’s discuss something very important.

SEC Registration in the Philippines

When people think of SEC registration, they usually mean registering a domestic stock corporation. Or more specifically, a Filipino-owned corporation with stock ownership.

But there’s more to it than that. …


What to Do, What Not to Do, and Why

Image for post
Image for post
Photo by ConvertKit on Unsplash

2020 was a blur.

Plans have gone out of the window and forced a lot of people out of their comfort zones.

As I mentioned in my email list, I’m in the 2021 planning mode. The plans I made last year helped me navigate 2020.

Looking back, I probably stuck to my plan only around 20%. The rest just went down the drain.

And that’s okay.

If I didn’t write down what I set to accomplish, I know I would have just sulked and stay complacent when the pandemic hit.

But since I know I have some targets to reach, I scrapped the “how” in my plans with new ones to adapt to the current situation. …


The exact steps you can follow after writing your story

Image for post
Image for post
Photo by Peter Kasprzyk on Unsplash

How I made $3,847 last month in Medium

Ever read any of those kinds of posts? I’m sure you do.

Who doesn’t want to earn thousands of dollars by writing a few articles a month, right?

Medium is full of stories like this, but the reality is only a handful of writers ever achieve this feat. Statistics show that less than 10% of active writers earn more than $100 per month on any given month.

But don’t let that get you down. In this post, I’m going to share the ideal Medium publishing workflow to help you maximize your earnings.

Stop Wasting Energy on Things You Can’t Control

The first thing you need to do is focus on what you can control. …


Here’s how you can make it great again

Image for post
Image for post
Photo by cetteup on Unsplash

Digital marketing is a relatively fast-paced industry. It’s continuously changing. Strategies and tactics that have worked 3–5 years ago will most likely not work today. But there’s one thing you can do today to guarantee it will still work tomorrow — focus on your customers.

Unfortunately, that’s not what most marketers are doing.

They stick with their guns. They continue using their old-school strategies that worked ten years ago, but the rest of the industry has moved on since. Here are the top reasons why a lot of marketing campaigns aren’t effective and what you need to do instead.

Marketers Don’t Know Any Better

Image for post
Image for post
Google Trends for “Digital Marketing”

Digital marketing is a relatively new field. It is growing and constantly changing. Most marketers learn from schools and by observing other organizations. But this presents two big problems. …


And why you’re getting disqualified long before clients see your optimized profile and portfolio

Image for post
Image for post
Photo by Devin Avery on Unsplash

I’ve been spending a lot of time in Quora and some online groups this past couple of months. One of the trends I noticed is the complaints about how freelancers who use Upwork aren’t getting new projects, including the “veterans” in the platform.

After reading the comments and replies, there are usually two common recommendations:

  1. Apply to more jobs—it’s a numbers game. Buy connects, apply to jobs, you’ll eventually get a job offer.

While not terrible, I didn’t see anyone address a more fundamental issue on why freelancers aren’t getting interviews and new projects. …


A name reservation doesn’t give you a legal business yet

Image for post
Image for post
Photo by Emre Gencer on Unsplash

The most common misconception among Filipinos is they think that a business name registration means they already have a legitimate business. But this name reservation is only the first step.

So, let me be clear: the SEC or DTI certificate you receive doesn’t give you the license to operate as a business legally. Yet.

Business name registration is exactly as it sounds—a registration for your business name. There are other permits and licenses you need to acquire first before you can legally operate a business in the Philippines.

Completing a business name registration, either through the Department of Trade and Industry (DTI) or the Securities and Exchange Commission (SEC), is simply the first step of legalizing your business. You can do this process both online and offline. Of course, with the pandemic and in the interest of time, doing it online is the better alternative. …


Would you rather plan or do?

Image for post
Image for post
Photo by S O C I A L . C U T on Unsplash

Would you rather plan or do?

I once worked with another digital marketing consultant for the same client. He was in charge of crafting the strategy and plans for everything — from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and scheduling activities.

All that time was spent on planning and meetings. Internally, everyone was busy. But from the public point-of-view, nothing was happening.

From a business standpoint, this was not a proper allocation of time and money. Here are the top three reasons why you should not spend more time than necessary in planning, and rather, spend it on execution. …


Why you need repeatable processes to grow your company

Image for post
Image for post
Photo by Sarah Shaffer on Unsplash

Every successful company has its own business playbook. Every single one of them. So, why don’t you have one?

Taken from sports, a playbook is a set of instructions that you execute for every imaginable scenario. If the opposing team runs a blitz, here’s what you do. If they go on a full-court defense, here’s a play to counter it.

At its core, the playbook answers the question, “if this happens, what do you do next?”

What Is a Business Playbook?

A business playbook is sometimes called a handbook, manual, or standard operating procedures (SOPs). Depending on the size of your business, you can have individual playbooks for each department (HR, accounting, marketing) or business units or per location. …

About

Ariel Lim

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store