Snapchat Concept: Sending Snaps to People You Care About

Snapchat is a great way to shares pictures with your friends, but scrolling down the large friends list to find your friends is inconvenient.

Snapchat is a easy way to share photos with people you care about. But users can’t do that well because:

  1. It’s hard to find their friends in the long friends list.
  2. The process of creating and sending a snapchat is takes much longer than replying to a snapchat.

Understanding Why Sending Snaps is Hard

User Research

  1. Users enjoy the Groups feature, but still wish to send mass snaps to individuals.
  2. Users often miss people because it is hard to scroll through their long friends lists.
  3. Users end up snapping their Recents or Best Friends — whoever shows up on the top of their friends list.
  4. Users do not create snaps as often. Although most users still check snapchat on a daily basis, they usually reply to snaps instead of sending new snaps.
  5. Users find it easier to reply than to create a snap because replying is faster.

Market Research

Instagram Stories and Facebook Messenger Snapchat Market Analysis

Sending direct snapchats on Instagram is unfamiliar, while Facebook messenger is too cluttered.

In both Instagram and and Facebook Messenger, you need to scroll through a list to find your friends. This is inconvenient when you have a long list of friends.

Finding the People You Want to Snap is Hard

I initially thought that Snapchat’s Group’s feature would help users send snaps faster. I assumed that users would mainly send snaps to their groups.

I found that users were still sending snaps to a combination of groups and individuals. This made the process of sending a snap tedious. I realized:

People want to share snaps, but they have a hard time finding the people they care about in their long list of friends.

Figuring Out What Features Spaces to Improve

I recruited my friends, Connie Li and Monica Ong, to help me brainstorm. After exploring, we identified two opportunities:

Brainstorming Session
  1. Part 1 — Finding Friends: How might we help users find the people they care about?
  2. Part 2 — Sending a Snap: How might we reduce the steps it takes to send a snap?

Helping Users Find Friends and Send Snaps Quickly

Initial Approach

I decided to create a Favorites list. Users would be able to edit the list to send snaps to their close friends.

To gage interest for my feature, I presented three different implements to twelve people.

Prototypes of Three Possible Features

Users liked how Snapchat organized the Friends list for them because they didn’t have to think. But, they were concerned that the Favorites list would discourage them from sending snaps to their acquaintances.

To meet their concerns, I initially explored developing the Favorites list in the Send To page. After one user commented, “The Send To Page is too cluttered”, I decided to place the Favorites list in the Camera page.

Sending Snaps Faster using a Favorites List

Discovering Favorites

Medium Fidelity Explorations for Entry Point

I decided on A. It was the most noticeable button, without being intrusive.

Users ignored the button in B. They tended to zoom into the larger Send button. C did not fit the design principles. Snapchats doesn’t give users directions. D was hard to access. Users are unfamiliar with swiping up in Snapchat.

Which icon?

High Fidelity Explorations of Favorites Button’s Icon

I chose A. It most clearly communicated the function of sending to favorites.

C was “too small and hard to read”. B indicated “Click to access Favorites”, instead of “Click to send to to Favorites”.

Selecting a Person in Your Favorites

High Fidelity Explorations for Sending a Snap to Favorites

I decided on A. It was clear and easy to use. The buttons looked “tappable” and All Favorites button was easy to find.

The blue “All Favorites” button in B and D confused users. They didn’t know that the “All Favorites” button was the same as, for example, the “Connie” button.

The checkboxes in D surprised users. They were expecting to select instead of send a snap.

Is swiping or tapping more intuitive?

Users often swipe to complete a task, such as archiving an email after reading it or checking off item on a list. I assumed that users would follow that same completion process when swiping to send a snap.

To test, I made two prototypes — one asked users to swipe to send and the other asked users to tap to send a Snap.

Prototype 1: Swipe to Send a Snap

In the first prototype, users tapped on the buttons first, before realizing that they had to swipe.

Prototype 2: Tap to Send a Snap

In the second prototype, users sent the snap successfully.

I found that tapping was more intuitive. This is because swiping is not a common action on Snapchat, while tapping is associated with sending a snap.

Sending a Snap to Your Favorites

High Fidelity Explorations for Feedback Page

I found that A provided just enough feedback for users. The red arrow button and “Sent!” gave users both visual and textual confirmation. B cluttered the screen. C provided too little information.

But, what about the people NOT on my Favorites list?

Users were concerned that the Favorites feature would discourage them from sending snaps to their acquaintances.

To test, I presented one prototype that placed the Send To button on the Favorites page and another that did not.

Prototypes for including/not including the blue Send button

When the blue Send button was on the Favorites screen, users were 3 times as likely to move to the Send To page after sending it to their Favorites.

Thus, the Favorites feature allowed users to share snaps to select individuals without discouraging them from sending snaps to their acquaintances.

Final Interaction for Sending a Snap to Your Favorites

Finished flow for Sending a Snap to Favorites
Final Prototype for Sending Snap to Favorites

Conclusion

The final interaction allows users to quickly send snaps to their close friends. By including the blue Send button on the Favorites page, this encouraged users to send snaps to their other friends. Moreover, the Favorites feature could potentially increase Snapchat’s user base since sharing snaps with close friends encourages further engagement.

If interested, you can access my project files (Sketch, Framer) here.

What I Have Learned

  1. Brainstorm high — level, architecture ideas, not visual screens. When I changed from thinking about screens to thinking about user flows, I was able to come with diverse solutions. This helped me explore more options and iterate on the best ideas.
  2. Get feedback from a diverse group. Getting feedback from both design mentors and non-design friends helped me make sure that my feature served a wide-range of individuals. Talking to users, who were both older and younger than me, showed pain points I hadn’t noticed and gave me new ideas.
  3. Use time constraints to optimize your design process. There were assignments, where I felt that there was too little time and too much to create. Upon reflection, I realized that I didn’t need more time. I just need to get faster at iterating through different ideas. I appreciate the time constraints and I plan to use them to optimize my design process in the future.

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This was a case study for Intro to Digital Product Design. It is in no way affiliated with Snapchat.

I am a sophomore at Cornell University, pursuing a major in Information Science, Systems, and Technology and a minor in Business. I hope to pursue UI/UX Design in the future.