Radio is a killer traditional channel for lead gen!?


Radio can be a killer traditional channel for lead gen. That is according to Kirill Kniazev. “In my current role as lead gen manager for a digital agency, it’s by far the #1 tool for me to get qualified leads”. He added, “In terms of volume — and my ads are running in off-peak times”.

Traditional + digital = winning marketing.

In principle, the idea is pretty simple. Create a quick, clear ad copy that will be played over the radio that directs listeners to go a landing page. Create a landing page that extrapolates on the ad copy a bit and has a short conversion form in place to capture lead info. Make a very simple custom URL, which people can 1. easily remember and 2. Spell. re-use that URL for every new ad campaign, so it sticks.

He elaborates, “There are obviously many little intricacies and technical gears in place which make it all a well-oiled machine, but it is that — a lead gen machine”.

How well did it work?

“Right now, the agency is on pace to more than double the amount of leads they generated last year”.

Thanks for reading. Wanna see more of Kirill Kniazev’s musings on lead-gen, marketing and more, go ahead and follow him on twitter at: @kirill_kniazev

This post was Adapted from this reddit post
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